My goal in writing the book was to deliver at least one great idea, tip or trick in each chapter (that’s a $1/idea by the way) to create a tool that readers would keep and refer to again and again. But you can only deliver so much to a reader. As they consume the book, they have more questions. To help answer those, I created a special Painless Prospecting newsletter (feel free to sign up – I’m including content that didn’t make the book, follow up content that will help readers and other cool stuff that I find) and I’m taking the Invisible Sale on the road.
Where You Can Hear The Invisible Sale LIVE
Truth be told, I’ve been testing a lot of the content during speaking engagements this past spring. But now that I’ve finalized everything, I’m hitting the road.
This week I’ll be at Hubspot’s Inbound 2013 conference delivering not one but TWO great sessions:
- PROPINQUITY: LEVERAGE THE SCIENCE OF RELATIONSHIPS TO DRIVE MORE SALES WITH INBOUND
- DOMINATE YOUR DOJO — USING AIKIDO SELLING TECHNIQUES TO CLOSE THE SELF-EDUCATED BUYER
So if you’re planning to be at Inbound 2013 — be sure to look me up and drop by to get your first taste of The Invisible Sale.
You can also catch me on MarketingProfs Webinar Series in September — but you’ll have to be on their Pro Account to access it. If you’re not currently a MarketingProfs member, click here to try out their free membership. Then if you like it, you can upgrade to a pro membership — but do it BEFORE September 26 if you want to hear my webinar.
I’ll be starting off October overseas keynoting the iDigital – Mastering Digital Marketing conference in Lagos, Nigeria. Too bad that most of you will probably miss this one as it will be an intense two-day, deep dive into the theories, strategies and tactics behind The Invisible Sale.
Once I clear customs, I’ll be popping over to Scottsdale for a return appearance at the Bolo Conference (for you ad agency folks) on October 14th talking about Painlessly Prospecting for Clients and then the next day I’ll jump up to Minneapolis for the MIMA Summit to discuss Winning The Invisible Sale.
I’ll be taking the next two weeks off to launch the #IVS4Charity book tour — I’ll be hitting 10 cities in 10 days to raise $10,000 for local charities! Stay tuned because I’ll have more on that later.
If you’re a tourism marketer, I truly hope I’ll see you at #SoMeT13 in Huntsville. This is my fourth time speaking there and I think you’re gonna love this year’s session:
Now You See Me. Now You Don’t
Leveraging Data-Based Marketing To Find & Win The Invisible Group Sales Lead
If your CVB is struggling with or just curious about how your sales teams can leverage social media, email marketing and web content to close more group business — register NOW for #SoMeT13 and put my session on your “must see” list!
And I’ll be wrapping up the fall tour with a repeat performance at the 2013 Int’l Pool|Spa|Patio Expo in Las Vegas, where I’ll focus on How To Close The Invisible Sale.
Can’t Make These Conferences
Do you wish you could hear The Invisible Sale LIVE but you’re not planning to attend any of these events? No worry — I’ve got the perfect answer for you.
I’ve created a special offer available to any conference, trade group or business organization that wants to give it’s members the information they need to win the war for today’s invisible buyer.
If your group will commit to buying 200 books during the launch week, I’ll waive my speaking fee, do a book signing and attend a pre- or post-event networking event with your members where they can ask questions or just chit chat about using digital marketing to painlessly prospect for more business. Events can occur anytime between now and November 1, 2014, but the books must be purchased on or before the launch week. I’ve even set up a special arrangement with CEO Reads to make it super easy for you.