Forging a Future Where Credible Conversations Replace Cold Calls
At Converse Digital, we stand as a beacon for those who profoundly disdain the traditional "always be closing" mentality, the relentless pursuit of numbers over relationships, and traditional sales tactics that leave both the seller and the buyer feeling disconnected.
Our vision is clear: transform sales from a game of numbers to a realm of trust and expertise where every conversation is more than a potential sale but a step towards becoming the most credible resource in a prospect’s decision-making process.
Precision replaces persistence as a hallmark of greatness. Success isn't just defined as closing a sale; it's creating a relationship where prospects see you as the foremost authority on their needs, ensuring that when buying decisions are made, they're executed with complete confidence in your guidance.
Ultimately, Selling Greatly is defined by the quality, not quantity, of your interactions, replacing the randomness of cold calls with the certainty of meaningful engagement.
Rooted in Science, Proven in Practice
Our approach is deeply grounded in the rigorous science of human connection and decision-making. Whether it's the science of relationship formation (propinquity), the psychology of likability, or the intricate frameworks of cognitive science and neuroscience, every facet of our work is informed and shaped by proven theories of human behavior and interaction. This foundation ensures our innovative methods are effective in engaging and influencing target audiences.
By marrying scientific rigor with practical application, we ensure that each strategy and tactic we deploy is tested and validated within our business development efforts before sharing them with clients. This commitment to evidence-based strategies guarantees we deliver pioneering solutions that reliably create meaningful connections and drive decisions.
Serving Creative Minds and Forward-Thinking Businesses
We exist to help grow the creative powerhouses and innovative businesses shaping our world—advertising, public relations, web design, and media planning/buying agencies. Agencies, who too often find themselves forced to utilize traditional business development approaches, which feel at odds with their cultural ethos.
Our digitally-centric business development process also appeals to privately-owned businesses with smallish dedicated sales teams struggling to cover broad geographies effectively. Are you seeking ways to nurture at scale without the constant expense and inefficiency of travel? Then we should talk. Our Painless Prospecting process was built from the ground up as the perfect alternative to selling via planes, trains and automobiles.
Join Us?
With Converse Digital, you're not adapting to the future; you're shaping it. Our journey isn't just about changing the narrative of sales, making it more human, more digital, and infinitely more effective. It's about showing the world that at the heart of every transaction is a relationship waiting to be nurtured.
If you're ready to move away from pitch and pressure, to connect and converse, then join us in redefining what it means to Sell Greatly.
Meet Our Founder
Tom Martin
Founder & President, Converse Digital
Tom “Big Chef” Martin is a 30-year veteran of the sales & marketing industry with a penchant for stiff drinks, good debates, and showing others how to combine the power of digital platforms and technology with the science of persuasion to turn conversations into customers.
He is a graduate of the University of Texas at Austin and a Longhorn for life. He is the lucky husband of Missy and father of four children. Rumor has it that he once starred opposite Tyler Florence on an episode of the Food Network's now-defunct show, Food 911, and might have sunk a half-court basketball shot to win a Cadillac Escalade.
A former contributing writer for Advertising Age and author of The Invisible Sale, described by one reader as showing you how to rip down the communication barrier between sales and marketing teams in an easy-to-digest look at how both teams can work together to attract, measure, and close prospects in today's online landscape.
In the book, Tom breaks down his entire business development process, honed over a decade of practice, to create the ultimate field guide for anyone tasked with creating an effective business development program for themselves, their agency, or their company.
For those seeking to learn more about the art and science of persuasion, modern digitally oriented prospecting, effective lead nurturing without becoming a nuisance, and closing more business deals, Tom has authored hundreds of articles available via his Painless Prospecting Newsletter Archives.
He is also a highly sought-after sales and marketing keynote speaker who has graced stages in 52 cities, 27 states, and 7 countries on four continents. He primarily speaks on sales, business development, social selling, social media, and the power of consumer experiences shared via social media as the ultimate form of advertising.
Tom's probably best known for his incredibly successful, groundbreaking social media campaign to rebrand Mardi Gras from "girls gone wild" to "family-friendly fun" using nothing other than social media. That work led him to create his signature tourism marketing keynote -- The Soundtrack of our Life: Leveraging Visitor Experiences To Drive Visitation.
You can learn more about Tom's most requested talks or check his availability by visiting his professional speaker page.
You can also follow him on Twitter or connect with him on LinkedIn.
Which leaves one question.
Are you ready?
If you are, drop us a line via the form, and we'll schedule a time to chat.