Putting the Horse Before the Cart
If you don’t know where you’re headed, how do you know when you’ve arrived? Any road will get you there --- eventually -- but it costs. It costs you in time, resources and most of all, lost opportunities.
A sound sales and marketing strategy thumbs the scale in your favor to give you that important edge over your competitors. We like to think of it as the all-important roadmap to get you from where you are to where you want to go -- and it’s one of the things Converse Digital does best.
What’s the biggest strategic mistake companies make today? A siloed approach to strategy development. Your organization doesn’t need a separate sales strategy, advertising strategy, content marketing strategy, social media strategy, and influencer marketing strategy. You need a unified sales & marketing strategy that ties them all together in clear alignment.
One strategy to rule them all.
That’s where we come in.
Just because you can, doesn’t mean you should.
But strategy is hard and kinda boring. There are no award shows for strategy. You never see a strategy go viral, and we’re pretty sure we’ve never seen any major sales, marketing or advertising journal write a feature article about a strategy.
That’s because we live in a world that celebrates the tactic. The bigger, bolder, more expensive, more unexpected the “better.” Unfortunately though, those same celebrants seldom follow up to see if all that tactical brilliance actually accomplished anything meaningful like growing revenue, lowering a company’s cost per acquisition, churn rate, or -- our personal favorite -- increasing brand loyalty and lifetime customer value.
So if you’re sitting in a conference room or on a Zoom call wondering, “Where is the strategic guardrail directing all these tactical ideas,” feel free to mute yourself and contact us.
And don’t worry, we’ll keep it quiet.
Research shows every relationship passes through four distinct stages: Awareness, Knowing, Liking and finally, Relationship - it’s called the Propinquity Pathway and you can either leave that pathway up to chance or strategically align all of your online and offline marketing investments to create it for each and every one of your potential customers.
Today’s self-educating buyers don’t want to talk to you. Nope, they’d rather hide behind the anonymity of a Google Search or freely available content on the Internet. And that’s just fine, as long as you have a well designed pathway of content cobblestones leading those prospects back to your website, retail location or wherever it is you convert them to a new customer.
Do you want to learn how to turn conversations into customers in a repeatable way? We can help show you or your team how to Sell Greatly. An approach to creating trust that places relationships in the starting position, and leveraging that carefully cultivated and nurtured trust to help self-educating buyers make the right buying decision.
We believe effective social media programs are all about being social. You know, actually talking with people. The power of social lies in the conversation more so than the conversion. It’s where you build a tribe that loves, supports and advocates for your brand unconditionally. Combine the approach with a disciplined CRM program and transform your social media spends from mere expense into true investment.
Do you believe there is a difference between Influence and Influencer? We do. One creates awareness (maybe) and the other creates sales (definitely). That’s why our influencer marketing strategies focus on identifying the right influencers and building long-term, mutually beneficial relationships with them to grow your business and theirs.
You might be interested in...
Why you need to Develop a Propinquity Marketing Strategy
In today's social media environment, conversion requires conversation. And the best way to have conversations with your prospects is to hang out at all the same parties. Learn how adopting a marketing strategy based on the law of propinquity can drive your content toward conversations, and your conversations toward conversions.
Is your Content Marketing Falling Victim To Click-Think?
Clicks, like any metric, can be a great measure of content success, or a vanity metric pointing you in the wrong direction. Real conversion rarely follows popular one-click strategy, yet we fall in the trap as marketers all the time. Read more here about how you can create two-click content that leads to actual sales.
Marketing Directors Time to Lose Your Edifice Complex
Knowing the specific taboos and tired lines of your industry can help you stand out from the blasé and rise above the chafe. Check out this short little piece about building a better digital strategy in the tourism space to spark ideas for breaking out of the mold in your own niche.
A few of the brands that have trusted us to build their strategic plans...
Let's talk about building your next strategic success.
Think we might be able to help you build, define or refine your sales and marketing strategy? Let’s schedule a quick call to see if you’re right.