Teaching audiences How to turn Conversations Into Customers
When it's time to challenge your audience to think differently about their approach to sales and marketing, it's time for a Tom Talk. Through a combination of self-effacing humor, well-told stories, and a passion that shines through every presentation, Tom teaches audiences how to leverage digital marketing channels to achieve and sustain sales growth, enhance brand perception and painlessly prospect for new customers.
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A MUST-READ for any marketing and sales team
I was moved to purchase this book after being blown away by Tom's talk at the Copyblogger Authority conference. It did not disappoint.
Tom Martin rips down the communication barrier between sales and marketing teams in this easy-to-digest look at how both teams can work together to attract, measure, and close prospects in today's online landscape.
If you feel overwhelmed trying to map your marketing efforts against your sales process, I cannot recommend this book enough. It will all not only magically "click" after reading this, but you'll be full of ideas and have a roadmap for implementation.
- Kerry Jones
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The Second Time Was Still a Charm
This is the second time I have hired Tom to come in and add a jolt to our tourism sales and marketing teams. Tom has a way of breaking down sales and marketing techniques into easily digestible facts. Our hoteliers were again engaged and pumped to put what they learned into action.
I Was Mesmerized
I thought this talk was very informative. I tried to take notes, but I found myself too entranced in Tom's message. His approach to sales was eye-opening. Bravo!
An Audience Favorite
Tom’s keynote was clever and perfectly tailored to our association. His eye-opening analysis of a salesforce was delivered with a mix of real-world examples, subtle humor, and audience connection. There were lots of ideas to take home and members discussed Tom’s concepts well into the evening, a sign of a well-received presentation.
A Truly Compelling, Relatable, and Engaging Speaker
Tom is a compelling speaker who truly engages audiences. He knows his stuff (that’s a given!)... but more than that, he relates his topic very well to those listening to him and he’s fun to listen to. I love a TomTalk!
It Feels Like He's Speaking Directly to Each Person
Tom is a captivating keynote speaker that engages his audience with insightful information delivered with a touch of humor. He intrigues his audience; when he speaks to a group of people, each person pays attention because he or she feels as if he is speaking directly to them.
Unmatched Speaker Versatility
Tom’s versatility as a speaker is unmatched. Whether instructing on professional topics, such as sales, marketing or social media, or speaking on inspirational topics, Tom really brings it. He's a dynamic speaker who does a wonderful job of being both informative and inspirational all at once. Your group won’t be disappointed with Tom at the podium!
Incredibly Effective Communicator
Tom is an extremely effective communicator - smart, engaging, and always full of great ideas to share. Unlike many presenters, he understands pacing and does a great job interacting with the audience. Highly recommended!
Never Disappoints
Tom Martin is an outstanding communicator that distills complex concepts into actionable, impactful processes. An outstanding public speaker, he inspires while educating, and coaches while gingerly leading the listener to the "ah ha" moment. No one will be disappointed when you book Tom.
Always Timely. Always Relevant.
Always timely, always relevant. Those are two of the many descriptors I could use to describe Tom Martin's talks. One of the most desirable things when going to a conference is to hear something you never heard before and actually to take something away that you can use. Tom delivers on all of those in spades!
Amazingly Insightful Thinker
Tom is an amazingly insightful thinker and a student of his profession. This allows him to communicate volumes of valuable information while entertaining and engaging his audience. I highly recommend him.
One of The Most Original Speakers
One of the most focused and original speakers in the region, Tom is able to succinctly and with great enthusiasm deliver pertinent and engrossing topics to small and large audiences. I highly recommend Tom to any organization.
Gets The Audience's Brains Working
Tom Martin is one of the few people who can deliver both information and entertainment to a crowd of any size wishing to learn and be engaged. He has expert-level insights and experience, a practical approach, and delivers knowledge in a way that holds the audience's attention and gets their brains working. He's a great speaker.
HE really knocked my socks off!
Tom recently presented at the SHI Virtual Sales Conference, and I am now a HUGE FAN! I've been in Sales or Sales Training for a very long time, and he totally impressed me. I have to say that I am very familiar with some of the concepts he spoke about and even trained some of them myself. The way he presented the information was outstanding. I very much appreciated his style and picked up a few new things myself. I have attended training sessions by some of his competitors, and I really didn't like them at all. HE really knocked my socks off, and I have been alerting others in our organization to check out his content because HE IS AMAZING!
I Learned So Much in Such a Short Amount of Time
This session was great! I learned so much in such a short amount of time. I have been to several marketing workshops and this is the only one that has given specific strategies to define your message and audience.
The Information I'm Leaving With is Invaluable
Tom was brilliant! I learned so much in such a short amount of time. The information I am leaving the session with is invaluable and will definitely help me take programs to the next level.
If they're dying to learn how to leverage digital marketing channels to achieve and sustain sales growth, enhance brand perception, or painlessly prospect for new customers, drop your email and phone below and we'll set up an initial call. Or if you're rather cut right to the chase, click here to schedule a Zoom Call with Tom right now.
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While I'm always happy to customize a talk for your unique needs, over the years I've found meeting and event planners consistently tell me how much their audiences enjoy these talks. Once we've agreed upon the right talk for your event, I'll then micro-customize it with examples and stories that ensure your audience finds both highly relevant.
From Vending Machine to Florist
Redefining Your Role in Selling Commodity Products
Explore the holy trinity of commodity purchase decisions: convenience, relationship, and price to demonstrate how the salesperson is, and will always be, the secret ingredient in any successful commodity-selling recipe.
We'll delve into the art of building trust-based relationships with customers by highlighting the importance of growing big ears, networking at scale, and leveraging technology to relieve or create buying process friction that guarantees long-term customer loyalty.
* General selling and professional services sales versions are also available.
the soundtrack of our life
leveraging visitor experiences to drive visitation
Engaging, insightful, and brimming with actionable strategies, this keynote talk offers a compelling narrative for sales and marketing executives in the tourism industry; illuminating the profound power of memories in shaping the tourism landscape.
Attendees will learn how the strategic orchestration of 'Incidental Propinquity' turns visitors into impassioned Social Agents for their destination, restaurant, hotel, or attraction, prompting your audience to re-evaluate and enrich their visitor experience strategy. Empower your attendees to become the conductors of their own symphony, crafting the soundtrack of unforgettable journeys.
a world without prospects
Becoming Known for Knowledge to win the invisible sale
Today's self-educating buyers are hiding behind the anonymity of Google searches, the privacy of social media platforms, and an abundance of free digital content to conduct pre-purchase research and make buying decisions the way humans have always preferred — without advertising puffery or pushy salespeople.
But what would seem a negative is actually the biggest opportunity in the history of sales & marketing. In this poignant, informative, and entertaining keynote, Tom takes the audience on a journey of discovery starting with the day Hurricane Katrina destroyed his company in 2005 and ending with his founding of Converse Digital after the tweet that changed his world. Along the way, he'll explain how the power of Propinquity — the science of relationship formation — social agency and taco trucks will ensure your audience never wakes up in a world without prospects.
turning conversations into customers
selling for those that hate to sell
In a world where professionals often dislike selling and believe they are not good at it, Tom inspires and empowers them to embrace sales prospecting with confidence and enthusiasm. By reframing the conversation from selling to helping, Tom guides the audience towards a more rewarding and effective Painless Prospecting journey free of cold calls and unsolicited emails.
If your audience is tired of the traditional, high-pressure sales methods that yield mediocre results, Tom will equip them with the mindset, skills, and strategies to excel by consistently creating conversations that convert to new customers.
the power of preference
How to harness the science of Propinquity, Likability, and Persuasion to create the agency brand clients can’t wait to hire
In this transformational keynote, Tom takes the audience on a journey built around uncommon thoughts and groundbreaking ideas that will revolutionize their approach to business development. Learn how successful agencies Painlessly Prospect by igniting curiosity, fostering likability, and inspiring unwavering loyalty in clients. Dive into the science of human preferences and decision-making, learn how to build meaningful connections based on trust, and become known for knowledge to create Top-of-Mind-Preference.
Tom is a no-nonsense, straight-talking 30-year veteran of the advertising, marketing & sales business who favors stiff drinks, good debates, and helping organizations inspire their people to grow.
He marries his two passions, persuasion & technology, to teach individuals and companies how to leverage digital sales & marketing channels to achieve and sustain sales growth, enhance brand perception, and painlessly prospect for new customers with proven social selling techniques based on his Sell Greatly, relationship first approach to helping prospects make buying decisions.
His book, The Invisible Sale, presents his vision of a digitally-centric, content-powered sales and marketing world, where prospective buyers seek perfect information at the detriment of established brands. And his live performances bring both the book and his passion to your conference or meeting and will ensure your attendees leave prepared to win more customers in this self-educating buyer world.