If you're looking for the definitive field guide for finding and converting today's invisible buyer to a new customer, grab your AUTOGRAPHED copy today.  


If you sell products or services, sales prospecting is one of the most important things you do every day

And it’s probably one of the most frustrating and painful things you do, too. But it doesn’t have to be! Using new social media, content, and email marketing tools, you can build a supercharged, highly-automated digital sales prospecting system that creates influence, attracts more qualified leads, shortens your sales cycle, and increases your conversion rates — painlessly!

In The Invisible Sale, Tom Martin shows you how. This book reveals techniques Martin has refined over 25 years… techniques he’s used to drive consistent double-digit growth in his own company, without doing any cold-calling or paid advertising. Martin boils complex ideas and approaches down to simple, straightforward, and understandable language — and actionable solutions!

What You'll Learn

Every chapter is designed to give you actionable insights, ideas and directions to begin immediately implementing the techniques and tactics Martin shares. 

  1. 1
    How to reach “self-educated buyers” who, according to research, are more than halfway through the buying decision process before they even contact you 
  2. 2
    How to leverage the science of “propinquity” to consistently fill the top of your sales funnel 
  3. 3
    How to strategically plan Your Propinquity Platform
  4. 4
    How to make every phone call count by creating behaviorally targeted digital prospecting campaigns that integrate email and web content to segment sales prospects  into hot/warm/cold
  5. 5
    Social Selling: tips, tricks and strategies for prospecting directly via Twitter, Facebook and LinkedIn
  6. 6
    Rightsizing content: how to save money by matching production quality to your specific marketing and sales needs
  7. 7
    Device, apps, software, and accessories recommendations based on Martin's content marketing creation experience to help you quickly create high-quality DIY content
  8. 8
    Real-life B2B and B2C case studies showing how others have applied Martin’s techniques

Experience The Invisible Sale LIVE

Learn how to Win The Invisible Sale from the man who invented the process. Tom will take your audience through the steps to create their Painless Prospecting Platform.

From helping them understand how to sell through the idea to colleagues and bosses through defining their Propinquity Points and building their digital footprint, every minute of Tom’s information packed presentation is full of utilitarian advice that your audience will hear today and apply tomorrow.

Known for his energetic, passionate and engaging presentations, Tom tailors the show to the audience he’s addressing. It’s never just the same canned deck.

If you're looking for the definitive field guide for finding and converting today's invisible buyer to a new customer, grab your AUTOGRAPHED copy today.