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Should My Company Focus on Facebook or Instagram to Reach Gen Z?

Should we be on [insert name of new or hot social network here] or [established social media platform]? This is easily the most common question our digital strategy clients pose to us. And interestingly of late, the question tends to focus on two … [Read more...]

Using Pinterest For Consumer Marketing Research

Two of the most important aspects of digital marketing strategy development are understanding consumer behavior and how consumers will respond to your marketing communications materials. Have you ever sat in a conference room and decided which ad, … [Read more...]

How To Create More Persuasive Presentations

One of the greatest benefits of being active in social media over the last decade has been the opportunity to meet and often befriend so many truly impressive, insightful and downright smart people. And today, I'm so very glad to highlight one of … [Read more...]

3 Simple Steps To Building Rapport On Virtual Sales Calls

While delivering a recent Virtual Selling Workshop, an attendee asked, "What are the best ways to build rapport with customers or sales prospects during a virtual sales call or meeting?" Instantly, many of the attendees agreed they too wanted to … [Read more...]

5 Tips To Failproof Your Business [11th Year Anniversary Post]

As I celebrate another year of Converse Digital not failing, not going belly up or flaming out, I sat back and thought about all of the lessons I learned over the last 12 months and well, here are the five most important ones for your … [Read more...]