Have you ever been at a networking event and met someone you really hit it off with, but there was just something off-putting about them that made you hesitant to work together? They had the connections, the skills, the product, the charisma…but man, … [Read more...]
Your Sales Deck has Coffee Breath, and it’s Ruining Your Pitch
Filed Under: Social Selling & Sales Training Tagged With: B2b Lead Generation, B2b Presentation, B2b Sales, B2b Sales Prospecting, b2b social selling, Presentation, Sales And Marketing Strategy, Sales Process, sales prospecting, Sales Prospecting Techniques, Sales Tips, social selling, social selling agency, social selling b2b
TikTok, Reddit, and Facebook Know the Internet is for Star Trek Nerds, and It’s Time You Knew it Too.
Have you seen Facebook’s most recent ad campaign? Here’s a link to their 2020 Super Bowl commercial, if not. The #MoreTogether campaign, launched by Facebook in 2019, goes all-in on one key functionality of Facebook. And it may not be the function … [Read more...]
Filed Under: Digital Sales & Marketing Strategy Tagged With: campfire brands, community management, Digital Content, Digital Marketing, digital marketing strategies, Digital Strategies, digital strategy, social media, Social Media Agencies, social media agency, Social Media Management, social media marketing, Social Media Marketing Strategies, Social Media Marketing Strategy, social media planning, social media strategy, social media strategy agency
Are You Executing Influence or InfluenceR Marketing Programs?
The answer might just surprise you. Why? Because so many influencer agencies and a fair number of brand side marketers don't believe there is a difference between the two. But, as my friend Jason Falls says in his new book, Defining Winfluence, that … [Read more...]
How You Can Leverage Social Media To Turn Campfire Conversations Into Loyal Customers
Did you know that a recent Sprout Social research study found when consumers feel connected to brands, more than half of them (57%) said they'd increase their spending with that brand and 76% indicated they'd buy from that brand vs a competitor? And … [Read more...]
Filed Under: Influencer Marketing, Social Media Strategy Tagged With: community management, social media, social media marketing, Social Media Marketing Strategies, Social Media Marketing Strategy, social media planning, social media strategy, social media strategy agency, WOM, Word of Mouth, word of mouth strategy
Should My Company Focus on Facebook or Instagram to Reach Gen Z?
Should we be on [insert name of new or hot social network here] or [established social media platform]? This is easily the most common question our digital strategy clients pose to us. And interestingly of late, the question tends to focus on two … [Read more...]
Filed Under: Social Media Strategy Tagged With: Facebook, facebook marketing, facebook strategy, Gen Z, instagram, liquor social media, Marketing Research, Marketing Strategies, Marketing Strategy, Marketing Strategy Development, Sales And Marketing Strategy, social marketing, social media, Social Media Agencies, social media agency, Social Media Management, social media marketing, Social Media Marketing Strategies, Social Media Marketing Strategy, social media planning, social media strategy, social media strategy agency
