In November 2016, CNN plunked down a reported 20 millions dollars to purchase Beme, the video-sharing app started by YouTube star Casey Neistat. CNN hoped to fashion it into an independently operated daily online news program that would appeal to … [Read more...]
How To Succeed With Influencer Created Content Marketing
Filed Under: Content Marketing, Digital Strategy, Influencer Marketing, Social Media Tagged With: advertising, content marketing, content marketing strategy, digital strategy, Marketing Strategies, Sales Marketing, social media, Social Media Agencies, social media agency, social media marketing, Social Media Marketing Strategies, Social Media Marketing Strategy, social media planning, social media strategy
How To Win More Deals With Better Sales Prospecting Automation
Recently I participated in an interesting discussion on the #Digital360Chat Twitter Chat hosted by Bernie Fussenegger around the idea of sales & marketing automation, specifically about automating the connection process on social media. It's hard … [Read more...]
Filed Under: Social Selling Tagged With: B2b Lead Generation, B2b Sales, B2b Sales Prospecting, b2b social selling, Lead Generation, Linkedin, Marketing Lead Generation, painless prospecting, Personal Selling, Prospecting, Prospecting Tools, Sales, Sales Marketing, Sales Process, sales prospecting, Selling, Social Media Marketing Strategies, social selling, social selling agency, social selling keynote, social selling keynote speaker, social selling training
Social Selling: Why Salespeople Should Be Curating Content
Whenever you read about Social Selling, everyone spends a lot of time talking about creating content. It makes sense, because content is at the core of a successful social selling program. But you shouldn't be paying your salespeople to create … [Read more...]
Filed Under: Social Selling Tagged With: B2b Lead Generation, B2b Sales, B2b Sales Prospecting, b2b social selling, content marketing, content marketing strategy, digital strategy, Lead Generation, Marketing Lead Generation, painless prospecting, Personal Selling, Prospecting, Prospecting Tools, Sales Process, sales prospecting, Selling, social media, social selling, social selling agency, social selling keynote, social selling keynote speaker, social selling training, social selling workshop, social selling workshops
Are You Reaching or Connecting With Your Sales Prospects?
Have you ever received a LinkedIn Cold or Warm Message like the one above? You know, where someone makes a sales ask via LinkedIn's Messaging system either as a first or second touch? Arggg. I hate those. Folks just don't realize that you only get … [Read more...]
Filed Under: Social Selling Tagged With: B2b Lead Generation, B2b Sales, B2b Sales Prospecting, b2b social selling, Lead Generation, Linkedin, Linkedin Group, linkedin strategies, linkedin training, Marketing Lead Generation, painless prospecting, Personal Selling, Prospecting, Prospecting Tools, Sales Marketing, Sales Process, sales prospecting, sales training, Selling, social media agency, social sales training, social selling, social selling agency, social selling keynote, social selling keynote speaker, social selling training, social selling workshop, social selling workshops, Tom Martin
Sales Prospecting: Why Clarity Wins
So what do you do for a living? We've all heard it. The question. The simplest question that every one of us should be able to quickly, easily and succinctly answer. But how many times have you been asked and then recited back some long-winded, … [Read more...]
Filed Under: Social Selling Tagged With: B2b Sales, B2b Sales Prospecting, b2b social selling, Lead Generation, sales prospecting, Selling, social selling
