Tom Martin November 27, 2018 Leave a Comment

The One Social Selling Tactic That Will Guarantee Successful Sales Prospecting

Every day you find another article about some new Social Selling tip, trick or tactic to improve your sales prospecting success. So you read, follow and try. But that’s a recipe for sales prospecting failure. Everyone is asking themselves the same … [Read more...]

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Tom Martin November 13, 2018 Leave a Comment

Promotional Products: The Trojan Horse of Sales Prospecting

Do you remember the story of The Trojan Horse? In the story, the Greeks constructed a huge wooden horse and hid a select force of men inside. The Greeks pretended to sail away and the Trojans pulled the horse into their city as a victory trophy. That … [Read more...]

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Tom Martin October 16, 2018 Leave a Comment

Why Are B2B Marketers Struggling to Engage Targeted Prospects?

This morning I read an interesting research study indicating that 57% of B2B Marketers felt "Getting targeted prospects to engage" was their #1 challenge in generating new leads. Following closely on the heels was "Finding leads that convert" at 55%. … [Read more...]

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Tom Martin May 23, 2018 1 Comment

What’s The Value of a Facebook Like?

The Facebook Like, is often dismissed as little more than a Facebook Marketing vanity metric by many in the social media marketing world. I get it, it's so easy to Like something. It doesn't take a lot of effort, so how valuable is a Facebook Like … [Read more...]

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Tom Martin May 2, 2018 1 Comment

8 Lessons for Entrepreneurs

Happy Anniversary to me. Yep, eight years ago this week (May 1, 2010) I re-entered the world of entrepreneurship by starting Converse Digital with a mere two weeks notice, no money in the bank, no investors, no credit line, a wife, four kids, a big … [Read more...]

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