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Tom Martin July 1, 2021 Leave a Comment

Are You Executing Influence or InfluenceR Marketing Programs?

The answer might just surprise you. Why? Because so many influencer agencies and a fair number of brand side marketers don't believe there is a difference between the two. But, as my friend Jason Falls says in his new book, Defining Winfluence, that … [Read more...]

Filed Under: Influencer Marketing Tagged With: , , , , , , ,
Tom Martin June 24, 2021 Leave a Comment

How You Can Leverage Social Media To Turn Campfire Conversations Into Loyal Customers

Did you know that a recent Sprout Social research study found when consumers feel connected to brands, more than half of them (57%) said they'd increase their spending with that brand and 76% indicated they'd buy from that brand vs a competitor? And … [Read more...]

Filed Under: Influencer Marketing, Social Media Strategy Tagged With: , , , , , , , , , ,
Tom Martin June 17, 2021 Leave a Comment

Should My Company Focus on Facebook or Instagram to Reach Gen Z?

Should we be on [insert name of new or hot social network here] or [established social media platform]? This is easily the most common question our digital strategy clients pose to us. And interestingly of late, the question tends to focus on two … [Read more...]

Filed Under: Social Media Strategy Tagged With: , , , , , , , , , , , , , , , , , , , , ,
Tom Martin June 11, 2021 1 Comment

Using Pinterest For Consumer Marketing Research

Two of the most important aspects of digital marketing strategy development are understanding consumer behavior and how consumers will respond to your marketing communications materials. Have you ever sat in a conference room and decided which ad, … [Read more...]

Filed Under: Digital Sales & Marketing Strategy, Social Media Strategy Tagged With: , , , , ,
Tom Martin May 20, 2021 Leave a Comment

How To Create More Persuasive Presentations

One of the greatest benefits of being active in social media over the last decade has been the opportunity to meet and often befriend so many truly impressive, insightful and downright smart people. And today, I'm so very glad to highlight one of … [Read more...]

Filed Under: Content Marketing Strategy Tagged With: , ,
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