Selling creative ideas in today’s marketing world can feel like navigating a minefield. Clients are more cautious than ever, prioritizing data and performance over bold, imaginative campaigns. As someone who’s been in the agency game for over 30 years, I’ve seen the tides turn. But don’t worry—there are effective ways to pitch those innovative concepts …
Last week I received an email that pained me to read. The sender had just shared what she hoped had been an impactful PowerPoint presentation during a networking event we both attended and had asked me for my opinion. After trading emails, she finally sent this:I 1,000% need help, especially as we move into this …
The human brain analyzes 11 million information inputs every second hence, why every moment of attention is a gift. We’ve all heard that the human attention span is now shorter than a goldfish (total BS, by the way, and here is the proof). Still, the truth is that humans today are overwhelmed with information, inputs, …
As a business development professional, your PowerPoint presentations should communicate more than just information. They should aid your efforts to build a trust-based relationship with your prospects. Only some salespeople have ever been taught how to design a PowerPoint pitch deck that not only delivers information but also fosters a genuine connection with their audience. …
In business development pitches, the right messaging combined with an effectively designed PowerPoint deck can make all the difference in closing a deal. But with so much competition and noise in the market, it can be challenging to differentiate yourself from the competition and connect with your best prospects. However, a recent Corporate Vision report titled …
As we’ve discussed before,According to the WSJ, $250 million per day is wasted on bad, ineffectively designed PowerPoint Presentations. It still amazes us that companies continue to spend millions of dollars developing sales slicks, marketing campaigns, lead generation programs, etc., but spend little or nothing on the most utilized tool in their sales toolbox — PowerPoint …
Competitive differentiation is crucial to delivering compelling sales pitches that close quickly and generate higher margins. When sales prospects view you, your organization, and your product or service as something extraordinary—and not just a commodity — you can avoid price concessions as your primary tool to win more business. Suppose you’re lucky enough to have a …
Do you long for the old days — where all of your major pitch meetings were held face-to-face vs being forced to present your team’s pitch deck via a Zoom Call? I don’t blame you, since we all know research shows it’s easier to make a good first impression via a face-to-face presentation than a …
Is there anything worse than a boring PowerPoint presentation? Actually, yes, a poorly designed one. And according to Microsoft, it’s costing companies big.
...Effective PowerPoint presentation deck design isn’t just about making your slides look great—you need to engage your buyers, hold their attention, and deliver a clear message they’ll remember and that motivates them to take action.Look over the last dozen presentation decks you’ve created or sat through and ask yourself: are your presentations up to the …
People are generally better persuaded by reasons which have come into their own mind than those from the minds of others. This book will show you how to do that.
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