The LinkedIn Engagement Rate Paradox
For All Advertising | Public Relations | Digital | Web Development Agencies
What Analyzing 6,500 LinkedIn Posts Taught Me About Engagement (and What You’re Doing Wrong)
Think that producing and sharing Thought Leadership content is the pathway to high levels of LinkedIn Engagement? Think again.
After analyzing over 6,500 posts from 173 agency owners, it's very, very clear that Thought Leadership, or even Helpful Content, ISN'T the key to engagement success. Surprisingly, the research shows one of the biggest concerns voiced by loyal LinkedIn users (LinkedIn is becoming too much like Facebook) is the key to driving high engagement levels across all of your LinkedIn posts.
The good news is that we've reversed engineered a research-based LinkedIn strategy that anyone can easily replicate to ensure they're maximizing the value of their LinkedIn profile.
And we're sharing it with you in this briefing session.
And now we're sharing that learning with you.
What you’ll discover on this 45 min webinar:
Meet Your Presenter
Tom Martin
President, Converse Digital
Tom Martin is a no-nonsense, straight-talking business development expert with over 30 years of experience helping agencies turn conversations into customers. The author of The Invisible Sale and founder of Converse Digital, Tom has built a career on demystifying persuasion, showing agencies how to earn trust, capture attention, and drive action without relying on outdated sales tactics.
An internationally recognized keynote speaker, Tom blends marketing, psychology, and technology to teach agencies how to Painlessly Prospect for their next great client. Whether you’re pitching, nurturing potential client relationships, or negotiating your next contract, Tom’s insights will change how you think about selling. Tom is a graduate of the University of Texas at Austin and a Longhorn for life. He is Missy's lucky husband, the father of four incredible children, and the grandfather of one beautiful granddaughter.
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