Stop selling your expertise like a used car.

Not in the traditional sense. This program is designed for agency leaders who don’t want their firm relying on cold calls, spray-and-pray outreach, or awkward follow-ups. It focuses on building a steady flow of qualified conversations by making your agency easier to recognize, easier to trust, and easier to justify choosing, without turning you or your team into stereotypical salespeople.

YES! Most agencies failure point isn't outreach but in the early conversations and most importantly pitching. That's why our program dedicates an entire session to structuring and delivering pitches that clearly communicate the differentiated reason to hire your agency, while reducing risk in the prospect's mind, thus increasing the chance prospects choose you instead of hesitating.

Most agency leaders don’t struggle because they aren’t good. They struggle because prospects can’t easily see why they’re different. This program helps you make your thinking visible in the right places so prospects start to understand your value long before you ever sit down for a first conversation.

For agencies looking for a more focused agency positioning service, we recommend looking at our Getting-To-Go offering or our Perfect Pitch™ offering. 

Yes. Even agencies with a dedicated biz dev role struggle when there’s no clear through-line between visibility, outreach, and real conversations. What usually exists is activity without cohesion. This program gives you a practical framework your biz dev lead can actually run, so new business stops feeling like a constant scramble and starts feeling intentional.

Both. Part of the program is focused on building longer-term visibility and preference, but you’ll also learn Outbound Teaching™ techniques agencies use to open conversations within weeks, not quarters. The goal is to support near-term pipeline needs while you build a business development engine that produces qualified leads without traditional cold outreach tactics.

Yes. Most agencies already have tools and activity but lack a clear, repeatable way to turn visibility into conversations. This program helps you connect the dots between content, outreach, follow-up, and pitching so business development stops feeling reactive.

It works for both. Founders often use it to regain control of new business without burning themselves out. Biz dev directors use it to create a clearer, more credible approach they can execute without constant reinvention or pressure from leadership to “just get more leads.”

Yes. The program is built for agencies that know they do strong work but struggle to consistently get in front of the right prospects. You’ll learn how to create visibility and credibility from where you are now, not where you wish you were.

No. This isn’t about publishing more content for its own sake. You’ll learn how to use content intentionally, based on the science of Propinquity, to support outreach, follow-up, and conversations that lead to real opportunities. Everything is tied back to pipeline, not vanity metrics.

For agencies with some form of business development program, it refines and simplifies what they’re already doing. You’ll likely stop doing some things that create friction and double down on the activities that actually move opportunities forward.

The program is designed to take less than a couple of hours a week to attend sessions and work on your own to apply the knowledge to your own business development efforts. Overall, you will need a minimum of 12-15 hours a month, but should easily be able to complete all work and attend all meetings in less than 20 hours a month.  

While we strongly encourage attendance at all sessions, we do record all of them and they're available to stream for the duration of the program. You won’t be able to download or share them, but you won’t fall behind if client work gets in the way.

Both. You’ll learn how to create conditions where prospects arrive more confident in your agency, and how to deliver a Perfect Pitch™ that reinforces that confidence when it matters most. The goal is to reduce hesitation in the buying process, not increase pressure.

You’ll leave with a working prospecting system, reusable assets, and a clearer way to manage business development without constant urgency. Some agencies choose to continue with coaching or workshops, but there’s no requirement to do so.

If you’re looking for quick hacks, scripts, or a guarantee that every conversation turns into a deal, this isn’t the right fit. This program is for agency leaders who want a more sustainable, scientifically designed way to win new business based on building trust-based relationships.