The Science of Winning Clients, Selling Ideas, and Owning the Room
In the agency world, pitching isn’t optional—it’s survival. Whether you’re competing for a new client in a high-stakes pitch or presenting a bold campaign to an existing one, your ability to persuade determines your success. But getting clients to listen, trust, and say “yes” isn’t just about charisma, flashy decks, or creative brilliance—it’s about science.
Tom Martin, author of
Whether you’re in the final round of a competitive pitch or trying to get client buy-in on your next big idea, mastering the art and science of persuasion is what separates forgettable presentations from winning ones. In this session, you’ll gain science-backed techniques to craft pitches that resonate, persuade, and drive action—every time.
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I had the pleasure of working with Tom recently, and I cannot recommend his expertise highly enough. His ability to distill complex ideas into clear, concise messaging is unparalleled. With his guidance, my presentation was engaging and easy to follow, thanks to his ability to weave storytelling throughout. I've never felt so confident presenting my ideas.
- Becky Gustafson
President, Gustafson Wealth Management
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I found the workshop extremely helpful. The point about placing repetitive slides in the deck to drive home the key points was brilliantly simple. I knew this, yet seeing Tom demonstrate the tactic clarified how I can execute the idea in my presentations.
- John Pricher
Explore Brookhaven
Meet Your Presenter
Tom Martin
President, Converse Digital
Tom Martin is a no-nonsense, straight-talking business development expert with over 30 years of experience helping agencies turn conversations into customers. The author of The Invisible Sale and founder of Converse Digital, Tom has built a career on demystifying persuasion, showing agencies how to earn trust, capture attention, and drive action without relying on outdated sales tactics.
An internationally recognized keynote speaker, Tom blends marketing, psychology, and technology to teach agencies how to Painlessly Prospect for their next great client. Whether you’re pitching, nurturing potential client relationships, or negotiating your next contract, Tom’s insights will change how you think about selling. Tom is a graduate of the University of Texas at Austin and a Longhorn for life. He is Missy's lucky husband, the father of four incredible children, and the grandfather of one beautiful granddaughter.
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