Build Your Agency's Biz Dev Engine in a Single Day

Right now, it feels like leads are harder to find, conversations stall more often, and interested prospects vanish without warning. That constant uphill struggle leaves you frustrated, wondering how long you can keep growing on referrals alone.

Here’s the truth: relying on referrals isn’t enough anymore. To keep your pipeline healthy, you need a strategically sound, consistent business development process that you own, not one that depends on someone else remembering to recommend you.

That’s exactly what our Getting to Go™ program delivers: a proven way to consistently generate qualified opportunities and turn them into real conversations that drive revenue. Why take weeks or even months to design your agency's business development engine? Instead, book your Getting-to-Go™ session, and have a written plan with a detailed 90-day launch calendar in less than two weeks.

Get Started on your 2026 Plan

Michael Pratt testimonial for Getting-to-Go, agency business development engine creation workshop by Converse Digital and Tom Martin

Worth Every Penny

Tom's GTG workshop was exactly what I needed as the CEO of an ad-tech software company that sells to agencies. It was also one of the most professionally executed workshop engagements I have ever experienced. Tom forced me to come prepared and ensured he had all he needed from me to be even more prepared himself. He pushed my thinking to places I couldn't get to on my own. Took studious notes, and the day flew by. The final recommendation report, as a result, was highly detailed and massively helpful. As an added bonus, the follow-up meeting was all I needed to answer the handful of clarifying questions I had. Worth every penny.

Michael Pratt | Founder/PanAmplify

Finally, the business development program for agencies that need help right now.

Getting-to-Go is a fast, thorough diagnosis of your agency’s business development gaps, combined with a rapid-prototyping process to deliver a strategic roadmap for kick-starting your new business program within 10 days of your GTG session. This is a one-time project designed as an affordable solution for agencies that know they have a biz dev problem but aren’t sure where to begin. GTG fixes the foundational issues that are killing your lead generation (positioning, process, pitching) without requiring a long-term commitment up front.

What's Included?

New Business Audit: We conduct a comprehensive audit of your agency’s current business development setup. This includes reviewing marketing assets (website, social profiles, case studies, and pitch decks) to gauge how compelling and differentiated your agency’s story is.

We also examine the prospecting process (if any): How are leads currently generated? How are they tracked and followed up on? Is there a CRM or lead list, and how effective is outreach?

Additionally, we assess recent pitch efforts and outcomes (RFP responses, proposals, and win/loss feedback) to pinpoint conversion problems. This audit phase may involve interviews with key team members and a lightweight competitive analysis to see how the agency stacks up. The goal is to surface all major pain points e.g. “we have no clear target client profile,” “our case studies are generic,” or “we’re not following up on leads consistently.”

GTG Workshop: Rather than just handing over a report based on our findings, we facilitate a full-day, collaborative ideation workshop with your agency’s leadership and key team members. The workshop is broken into three key segments.

Positioning

Define your offering positioning message, define and agree on Key ICPs definitions, demographically and psychographically, and if necessary, segmented by Key Problems Solved.

Process

Define the prospecting process, tools, and workflows to efficiently identify, prospect, nurture, and close new business.

Pitching

Draft initial sales and marketing messaging, benefit statement, and three to four primary content pillars for use in all sales and marketing efforts. We’ll also explore a few webinar and keynote/talk titles and descriptions for use in Thought Leadership.

But what do you REALLY get?

Fair question. While this all may sound good, what are the actual deliverables you'll receive at the end of your Getting-to-Go engagement? In addition to the audit and workshop facilitations, we'll deliver:

Business Development Audit

A no BS assessment of your current business development strengths and gaps.

Getting-to-Go Recommendation

GTG Recommendation with recommended positioning, CRM data mapping, and primary lead generation workflows visualized for you.

90-Day Launch Plan

A customized 90-Day launch plan complete with tactics scheduled by deliverable with due dates, all delivered to you within 10 days of your GTG session.

Perfect Pitch™ Deck

Recommended pitch deck pillars and the kernel of your core agency "why us" pitch deck defined.

Tactical Playbooks

Individual Tactic Playbooks for Podcast, Webinar, Guest Post, Speaking Engagement, and Inbound Request to Speaking, mapping each step in the process from beginning to end, including suggested timetables for each step.

Signature Webinar Defined

Webinar title, subtitle, description, and description written for your signature Outbound Teaching™ webinar.

Initial Propinquity Points

Initial Propinquity Points defined with explanation and a process defined to discover additional Propinquity Points for future Thought Leadership efforts

Content Starter Ideas

Potential blog post headlines and key learning points based on content marketing pillars with example of process to convert a single blog post into multiple guest posts for use in Thought Leadership campaign.

Here’s what people are saying about my

Painless Prospecting approach

Trent Dyrsmid

Consultant/Podcaster

Makes client attraction easier than ever before

Love Tom's Painless Prospecting System. In other words, if you do content right, clients will be attracted to you and you won’t have to work so hard. Who doesn't want that?

Jeannie Walters

CEO/Founder of Experience Investigators

OMG! Why aren’t we doing it THIS way??

Have you ever experienced that moment when you THOUGHT you were doing something right, only to realize you could do it so, so much better? That’s the moment I kept having while I was learning about Painless Prospecting for The Invisible Sale.

Fran Stephenson

Principal, Step In Communication

Tom’s got the business track record that proves the power of GTG

He's generated double digit growth year over year during the worst recession of our time. Need I say more?

Still not sure?

Why not sample a few minutes of Me talking about My vision of a world in which sales prospecting is truly painless?

Bonus

but that's not all

While I've packed a ton of value into Getting-to-Go, we've included a little lagniappe too!

Bonus 1

My Book: The Invisible Sale

You'll receive an autographed copy of my sales prospecting field guide, The Invisible Sale. It spells out my Painless Prospecting approach and is an important reference piece.

Bonus 2

90-Minute follow-up call

Once you've had a chance to review your Getting-to-Go Recommendation, you schedule a 90-minute follow-up Zoom call with me to ensure you are fully prepared to execute your GTG Plan.

Bonus 3

180-Day Check in Call

That which gets measured gets done. That's why we'll schedule a check in call for 180 days after your follow up call. On this call I'll offer recommendations for overcoming any hurdles you've experienced.

Here’s what people say about Tom

Over the last decade, thousands of people just like you have learned from Tom and this is what they had to say about him as a teacher.

Jay Baer

Founder, Convince & Convert

He's a business development master

Tom Martin has forgotten more about prospecting and B2B lead gen and lead nurturing than most of us will ever know. It's equal parts science and magic, and he has both in spades. Highly recommend.

Karen Swim

SoloPR Summit Attendee

"All in" for Tom's actionable advice

From his opening question to his closing summary I was "all in." Most importantly, this is not information that left me with a "conference high" but actually compelled me to take action and put his tips to use. Thanks to Tom I have a clear blueprint for success!

Dasha Runyan

VP Sales Visit Richmond

I sent my entire team

Absolutely love Tom Martin and his training seminars! Thank you, Tom!!!

How much is a new client worth?

Yes, Getting-to-Go is an investment. But it's packed with some serious ROI that will impact your P&L statements. Think about it this way: how much would your business be transformed if you signed a new client as a direct result of implementing a proactive, consistent, proven business development program?

How much more money would hit your bank account this year?

And how much business are you leaving on the table because you don't have a proven system to identify those opportunities and close them as new clients?

One Time Payment

Getting-To-Go one-Day Workshop & recommendation

8,795 plus travel billed net

only 2 workshops available per month
Audit of your current business development process
Getting-to-Go One Day Workshop at your offices
GTG Recommendation Report
90-Day Detailed Launch plan with due dates
90-Minute GTG Report Review Call to answer any questions
Perfect Pitch™ Deck Kernel developed
Signature Webinar Defined
Initial Propinquity Points defined to strategically build your agency brand
Tactical Playbooks for all major content initiatives
Content Starter Ideas
180-day check in call to overcome any hurdles
Free copy of The Invisible Sale

See if GTG if right for your agency

100% Satisfaction Guarantee for 30-Days

If within 30-days of completing the GTG workshop you don't feel it's worth every single dollar you spent, just email me, tell me how I can improve it and then I'll refund 100% of your fee.

Meet YOur guide

Tom Martin

Founder & President, Converse Digital

Tom Martin is a no-nonsense, straight-talking agency business development expert with over 25 years of experience helping agencies turn conversations into clients. As the founder of Converse Digital, Tom has built a career on demystifying persuasion, showing agencies how to earn trust, capture attention, and drive action without relying on outdated sales tactics.

An internationally recognized keynote speaker, Tom blends marketing, psychology, and technology to teach agencies the art and science of Painless Prospecting™ based on The Propinquity Principle™. Whether you’re pitching, nurturing potential client relationships, or negotiating your next contract, Tom’s insights will change how you think about agency business development.

He is a graduate of the University of Texas at Austin and a Longhorn for life. He is the lucky husband of Missy and the father of four children. Rumor has it that he once starred opposite Tyler Florence on an episode of the Food Network's now-defunct show, Food 911, and might have sunk a half-court basketball shot to win a Cadillac Escalade.

A former contributing writer for Advertising Age and author of The Invisible Sale, described by one reader as "a field guide to creating a sustainable, effective, business development program for agency owners that hate selling."

In the book, Tom breaks down his entire business development process, honed over decades of practice, to create the ultimate field guide for anyone tasked with creating an effective business development program for themselves, their agency, or their company.

For those seeking to learn more about the art and science of persuasion, modern digitally oriented prospecting, effective lead nurturing without becoming a nuisance, and closing more business deals, Tom has authored hundreds of articles available via his Painless Prospecting Newsletter Archives.

He is also a highly sought-after sales and marketing keynote speaker who has appeared on stages in 52 cities, 27 states, and 7 countries on four continents. He primarily speaks on sales, business development, social selling, and (his personal favorite) becoming a more persuasive presenter.

Tom's probably best known for his incredibly successful, groundbreaking social media campaign to rebrand Mardi Gras from "girls gone wild" to "family-friendly fun" using nothing other than social media. That work led him to Internet fame and, most importantly, created a chance encounter with a Top Chef who then judged Tom's famous "poppers." You can see how he fared at "Judges Table" here.

You can learn more about Tom's most requested talks or check his availability by visiting his professional speaker page.

You can also follow him on Twitter or connect with him on LinkedIn.

Ready to see if GTG is right for you?

Nobody wants to get married before the first date... right? If you're curious about Getting-to-Go but have a few questions you'd like answers for, just fill out the form and Tom will reach out to schedule an introductory call with you. If after the call you're ready to get started, y'all will begin the process. But if you're still not convinced, that's cool too... you and Tom will both have made a new friend, no hard feelings.