Are you ready to ditch the RFP?
I haven't done an RFP in the last 12 years
Converse Digital has become known for knowledge. Prospective clients, acting as invisible buyers, discover that knowledge on the internet, at conferences, or via word-of-mouth, and INVITE US to talk about working with them to solve their problems.
Knowledge is the new Creative. It drives inbound leads that create conversations that repeatedly convert to new clients for your agency.
So if you're ready to kick the whole RFP process to the curb, let me show you how to Painlessly Prospect for new Clients and how to Sell Greatly once you get an audience with them either face-to-face or virtually.
The Keys to Painless Prospecting Success
The Invisible Prospect
Are you living inside your database? If you're only calling on prospective clients you've already identified, you're missing up to 70% of all those businesses searching for new agencies.
Over the last 100 years, science has repeatedly shown that Propinquity is the #1 predictive variable of future relationship formation. Let us show you how to create it and then leverage it to drive qualified leads.
Cornerstones & Cobblestones
You don't have time to work for free, and that's why you need a simple, proven process to quickly and efficiently produce high quality content that will drive leads for your agency.
Clients hire people, not agencies. That's why it's imperative to build your agency biz dev process around the goal of creating and nourishing relationships with key decision makers.
A Science-Based Client Prospecting Program
Everything you'll learn in this class is 100% tried and tested. The process we teach you is the exact same process we use here at Converse Digital. It's the same process that we've been honing for over a decade.
We've used this exact process to consistently grow our agency over the last 12 years without answering RFPs, participating in competitive pitches, placing paid advertising, making cold calls, or sending cold emails to prospects.
There is no theory here.
What we teach you is a real-world-tested approach that has consistently produced results year after year.
Real-Time Access via Phone & Email to Your Instructure During Course and for 90-Days Post Course Completion
Sorry, the current class is full
Send us your name and WORK email address to be notified when we open the FALL 2022 registration.
Reserve your seat to Painless Prospecting For Agencies now!
You are a mere click away from a less painful way to prospect your way to profits and ensure there is always a future client walking in from the wings, dying for a chance to work with your agency. But because all teaching is done weekly via LIVE Zoom classes, each cohort is limited to just 15 agencies.
LIVE Classes Delivered Weekly Via Zoom Calls
Painless Prospecting for Agencies
This is the SIX WEEK business development course for advertising, public relations, and digital agencies that are tired of RFP's. Painless Prospecting is the perfect course for you because it is designed and delivered by a proven agency business development executive committed to helping fellow business development executives and agency owners learn to prospect painlessly.
- 1Introduction to Painless Prospecting will introduce you to the primary concepts and terms that are the heart and soul of a successful Painless Prospecting program.
- 2Painless Prospecting is the module that will show you how to build a sales prospecting machine that works 24-7-365 creating new leads for your agency even while you sleep. Here you'll learn how to define your prospects' Propinquity Points, and plan content for those points to become known for knowledge. Then I'll show you how to leverage your newfound notoriety to lead prospective clients down a cobblestone pathway directly to your inbox.
- 3Cold Calling with Content will show you how to create more content than you ever dreamed possible without overburdening your agency's writing/designing resources. Here you'll learn about Cornerstones & Cobblestones and how to link the two in order to liberally spread your thinking around the Interwebs.
- 4How to Leverage Marketing Automation to lift the digital fingerprints of invisible prospects and streamline your ability to segment prospects into Hot, Warm, and Cold follow-up lists to maximize your biz dev efficiencies. We'll discuss various ways to leverage email outreach as both promotion and an intelligence-gathering tool.
- 5Sell Greatly is where I'll show you how to nurture and close the self-educating prospects that have found their way into your agency's sales funnel. I'll introduce you to the 5P's of selling that virtually guarantee you'll be able to turn any prospect conversation into a new client by connecting with them emotionally to generate trust. Trust that sets you and your agency apart from the competition and sets the groundwork for conversion.
- 6What's Going to Go Wrong is where I'll open the curtain and show you all of the bumps and bruises I've developed along the way. All of the mistakes I've made, things we could have done better, and things we tried and would never do again. It's your chance to get a decade of experience in just over an hour.
Tom Martin // Instructor
I have spent almost 25 years leading agency business development programs for leading advertising agencies and my own agencies.
I've also had the great pleasure of speaking at numerous agency network conferences including AMI, MCAN, and PRSA and I've spoken at Build a Better Agency, BOLO, Inbound, Content Marketing World, MarketingProfs B2B Conference, and numerous others.
And all along I've been on a personal crusade to rid the advertising world of RFPs and agency pitches as a primary business development process. So help me help you by giving me a chance to show you how you too can painless prospect for new clients.
Join Thousands of Happy Attendees
practical, time tested ideas and strategies
I am constantly looking for resources that will bring practical, time tested ideas and strategies to my agency owners. I can always count on Tom to deliver. His Painless Prospecting methodology has served my agencies well and they continue to get value from Tom’s years of experience and insight!
Drew McLellan // CEO, Agency Management Institute
A Highly Valuable Speaker and Consultant
Tom is refreshing, comfortable, and professional teacher that has consistently delivered more than expected when he's spoken at TAAN. His knowledge of the ad business, and insights into the driving business development have been invaluable to the members of TAAN. I highly recommend you consider him as a speaker and consultant.
Peter Gerritsen // President at TAAN Worldwide
The Best Time to Start Your Painless Prospecting Program is Now!
Or you can just keep complaining about RFPs, competitive agency pitches, and how you lose way more than you win. It's up to you. But for less than the cost of just ONE PITCH, you could finally take control of your agency's business development program and strategically direct your agency's growth over the next 12-18 months.
The first class is limited to 15 agency executives... so register now to hold your seat.
Classes will begin in September 2022.
100% Satisfaction Guarantee
You are fully protected by our 100% Satisfaction-Guarantee. If you don't feel like Tom taught you a better way to prospect for new clients, just let us know and we'll send you a prompt refund.