You know what’s wrong with experts? They don’t know what they don’t know…. and they’re scared to find out. Experts abhor failure. They can’t help themselves. If you or I fail at something, it’s a setback. But if an expert fails, it’s a massive chink in their expert armor. And with each and every failure, they fall one step closer to being regular… just another smart person trying to figure it out.
You know the one thing experts never find? Innovation. They can’t see it much less find it because they’re looking the wrong direction. Think about it. Experts become experts by doing something more than anyone else. That’s how they develop a proficiency and depth of knowledge that leads to their expertise.
Explorers on the other hand never do anything twice. Again, by definition, if one is exploring, they are charting a course through unfamiliar territory.
Explorers don’t fear failure — they wear it as a sign of accomplishment. And that is the power of hiring explorers. They don’t care if they fail. They’re not worried about being fired. Safety is not their motivation and it is this almost reckless disregard for conformity of thought that makes them the single most powerful asset in your marketing arsenal.
Hire Explorers To Grow Your Company
So which one, expert or explorer, do you think is more likely to help you find your next big opportunity? Which one is more likely to connect the dots to discover a new solution to an old problem? Which one is going to help you leapfrog the competition or be leapfrogged?
I could go on…but I already have… additional thoughts on why you need to hire explorers versus experts. Feel free to disagree in the comments.