Why Your Email Marketing Newsletter Can’t Suck

As I sit in a hotel at the foot of the University of Texas campus for a day and a half of reliving my youth while simultaneously brainwashing my child, 413 email marketing newsletters await my attention this morning. Deleted them all. Today's … [Read more...]

What is the Best Day of the Week to Send Email Marketing Campaigns?

It seems like not a week goes by that someone doesn't post this question or an organization publishes research answering this question. It's a smart email marketing question but please don't believe the answers you see. Here's why. There is no … [Read more...]

The 7 Most Effective Email Marketing Tips For Post Conference Networking

So you just returned from a big trade-show or conference and now you're wondering what to do with all of those business cards you collected. Start an email list. That's right, before you connect with them on LinkedIn, follow them on Twitter or … [Read more...]

Brilliant Email Marketing Example

Have you ever seen someone use email in a way that is so brilliant, yet so simple that you smack your forehead and think, now why the hell didn't I think of that? Recently I did... my friend Sloane Berrent has found a way to use the standard "I'm out … [Read more...]