As I sit in a hotel at the foot of the University of Texas campus for a day and a half of reliving my youth while simultaneously brainwashing my child, 413 email marketing newsletters await my attention this morning. Deleted them all. Today’s email marketers’ problem is that technology has made it too easy to …
It seems like not a week goes by that someone doesn’t post this question or an organization publishes research answering this question. It’s a smart email marketing question but please don’t believe the answers you see. Here’s why. There is no single, best day, best week, best month, best hour or best minute to send …
So you just returned from a big trade-show or conference and now you’re wondering what to do with all of those business cards you collected. Start an email list. That’s right, before you connect with them on LinkedIn, follow them on Twitter or attempt to friend them on Facebook, send them an email. It’s the …
Have you ever seen someone use email in a way that is so brilliant, yet so simple that you smack your forehead and think, now why the hell didn’t I think of that? Recently I did… my friend Sloane Berrent has found a way to use the standard “I’m out of the office” email as …