Every year the Content Marketing Institute publishes a seminal report on the state of the Content Marketing Industry. This year, we thought we'd share it but through the lens of sales prospecting and using content to Sell Greatly. Content … [Read more...]
Why Content Marketers Are Failing To Sell Greatly
Filed Under: Content Marketing, Social Selling Tagged With: B2b Lead Generation, B2b Lead Generation Blog, B2b Marketing, B2b Presentation, B2b Sales, B2b Sales Lead Generation, B2b Sales Prospecting, b2b social selling, Content Creation, content marketing, content marketing agency, content marketing keynote, content marketing research, content marketing speaker, Content Marketing Strategies, content marketing strategy, Marketing Research, Marketing Research Studies, Research, Research Studies, Sales, Sales And Marketing Strategy, Sales Funnel, Sales Keynote Speaker, Sales Lead Generation, Sales Marketing, Sales Process, sales prospecting, Sales Prospecting Techniques, Sales Prospecting Tools, sales training, Sell Greatly, Selling, social selling b2b
How To Get People To Pay Attention To You
Getting and maintaining a consumers' or sales prospects' attention. It's the single hardest and most important step in any sales process. So how, in a digitally centric, content overload world do you actually do it? Getting A Sales Prospect's … [Read more...]
Filed Under: Content Marketing, Social Media, Social Selling Tagged With: B2b Sales, B2b Sales Lead Generation, B2b Sales Prospecting, b2b social selling, Better Sales, content marketer, Content Marketers, content marketing, content marketing agency, content marketing keynote, content marketing speaker, Content Marketing Strategies, content marketing strategy, Conversation, conversational marketing, Generate Sales Leads, Inbound Content Marketing, Meeting Sales, Qualifying Sales Prospects, Sales, Sales And Marketing Strategy, Sales Calls, Sales Conversions, Sales Keynote Speaker, Sales Lead, Sales Lead Generation, Sales Leads, Sales Marketing, Sales Process, sales prospecting, Sales Prospecting Techniques, Sales Prospecting Tools, Sales Team, Sales Tips, sales training, Sell Greatly, social media, Social Media Agencies, social media marketing, Social Media Marketing Strategies, social media planning, social media strategy, social media strategy agency, social networking, social reconnaissance, Social Sales, social sales training, social selling, social selling agency, social selling b2b, social selling destinations, social selling experts, social selling in toursim, social selling keynote, social selling keynote speaker, social selling meeting planners, social selling training, Tom Martin
And The Agency Content Marketing Survey Says…
The Content Marketing Institute 2019 Agency Survey Report just dropped this morning and it's chocked full of compelling insights. I was lucky enough to get an advanced copy (because they are a client) and here are a few of the key points I think all … [Read more...]
Filed Under: Content Marketing Tagged With: ad agency, Ad Agency Business Development, content marketer, Content Marketers, content marketing, content marketing agency, content marketing keynote, content marketing research, content marketing speaker, Content Marketing Strategies, content marketing strategy, Inbound Content Marketing, Marketing Research, Marketing Research Studies, Research, Research Studies, Video Content Marketing
Discipline Delivers In Content Marketing
When it comes to content marketing, if you can choose between creative and consistent - choose the latter. Just as the tortoise beat the hare, so too the consistent will always outperform the creative in terms of long-term return-on-investment. … [Read more...]
Social Media: Changing The Brand Perception of Mardi Gras
As I embark on yet another Fat Tuesday, I can't help but flashback a decade (yes, it's been 10 years since I first invited you to experience Mardi Gras via my Tweetstream) and marvel at the power of Social Media to build brand perception. Back then, … [Read more...]
Filed Under: Content Marketing, Social Media Tagged With: advertising, Brand Awareness, Brand Preference, Brand Strategy, content marketing, content marketing agency, Content Marketing Strategies, content marketing strategy, digital strategy, Influence Marketing, influencer, influencer marketing, Mardi Gras, Mardi Gras Branding, Mardi Gras New Orleans, marketing, Marketing Strategies, social media, Social Media Agencies, social media agency, social media marketing, Social Media Marketing Strategies, Social Media Marketing Strategy, social media strategy, Tom Martin, tourism marketing, Twitter, Video Content Marketing
