fbpx

Is Your Content Marketing Falling Victim to Click Think?

There is a dangerous dogma that has infiltrated digital sales and marketing thought. One that if left unchecked, will cause numerous content marketing and lead generation programs to fail. Yet, as you read posts penned by lead generation agencies and … [Read more...]

What’s More Important: Fame or Authority?

Before we can answer that, we must define the difference between these two similar but decidedly different adjectives. Personally, I believe the difference between fame and authority is really quite simple. Famous people are known but authoritative … [Read more...]

How Often Do You Thank Your Clients?

Yesterday morning I had the pleasure of spending an hour with a group of men discussing gratitude -- its role in our lives, how we should be teaching it to our children, its role in our religion (it was a prayer group) -- and that got me to thinking … [Read more...]

Entrepreneurs: Be Courageous Enough To Dare Greatly

Nine years ago today I started Converse Digital. And as I try and do every year on our anniversary, I look back, take stock and share the most important entrepreneurial lessons I learned. And whew what a year it has been! This last year was … [Read more...]

How To Succeed With Influencer Created Content Marketing

In November 2016, CNN plunked down a reported 20 millions dollars to purchase Beme, the video-sharing app started by YouTube star Casey Neistat. CNN┬áhoped to fashion it into an independently operated daily online news program that would appeal to … [Read more...]