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The Ultimate Marketing Engine

What if I told you there are 5 simple steps to create ridiculously consistent growth for your business? Would you be interested in that? If so, then do yourself a favor and grab my friend John Jantsch's (the Duct Tape Marketing Guy) new book, The … [Read more...]

TikTok, Reddit, and Facebook Know the Internet is for Star Trek Nerds, and It’s Time You Knew it Too.

Have you seen Facebook’s most recent ad campaign? Here’s a link to their 2020 Super Bowl commercial, if not. The #MoreTogether campaign, launched by Facebook in 2019, goes all-in on one key functionality of Facebook. And it may not be the function … [Read more...]

Using Pinterest For Consumer Marketing Research

Two of the most important aspects of digital marketing strategy development are understanding consumer behavior and how consumers will respond to your marketing communications materials. Have you ever sat in a conference room and decided which ad, … [Read more...]

Is Your Content Marketing Falling Victim to Click Think?

There is a dangerous dogma that has infiltrated digital sales and marketing thought. One that if left unchecked, will cause numerous content marketing and lead generation programs to fail. Yet, as you read posts penned by lead generation agencies and … [Read more...]

What’s More Important: Fame or Authority?

Before we can answer that, we must define the difference between these two similar but decidedly different adjectives. Personally, I believe the difference between fame and authority is really quite simple. Famous people are known but authoritative … [Read more...]