fbpx

Is Your Content Marketing Falling Victim to Click Think?

There is a dangerous dogma that has infiltrated digital sales and marketing thought. One that if left unchecked, will cause numerous content marketing and lead generation programs to fail. Yet, as you read posts penned by lead generation agencies and … [Read more...]

Demand Generation During Coronavirus & Beyond

Coronavirus has turned the world, especially the sales world, upside down. Traditional sales methods like face-to-face selling and in some cases, even phone sales, have been rendered pretty much useless. Increasingly sales reps are relying instead on … [Read more...]

The 5P’s of Successful Sales

https://youtu.be/ObbAdLzAgT0 Sell Greatly -- the 5P's featuring Tom Martin We've all heard about the 4P's in Marketing -- Product, Price, Place & Promotion -- but have you ever studied the 5P's of Sales? If not, read on and/or watch the quick … [Read more...]

A Simple Social Media Strategy To Prospect For Clients & Customers

This Thursday, March 27th, I'll be talking about the 7 keys to successfully leverage your social media strategy to drive lead generation and sales prospecting efforts. If you'll be at Social Media Marketing World in San Diego and free at 2:15pm on … [Read more...]

7 Key B2B Sales Tips to Help You Win The Invisible Sale

Every day I hear companies involved in B2B sales prospecting lament the shrinking sales cycle. Sales cycles that used to take six months, a year or even more -- now routinely cut in half. These companies come asking for B2B sales tips to apply in a … [Read more...]