Learn how The Propinquity Principle™ reshapes business development in an AI world, as SEO and PPC lose impact in a zero-click, AI-driven era.
...Is there anything worse than a boring PowerPoint presentation? Actually, yes, a poorly designed one. And according to Microsoft, it’s costing companies big.
...There is a dangerous dogma that has infiltrated digital sales and marketing thought. One that if left unchecked, will cause numerous content marketing and lead generation programs to fail. Yet, as you read posts penned by lead generation agencies and lead generation thought leaders, listen to popular podcasts or attend demand gen conference sessions, you …
Coronavirus has turned the world, especially the sales world, upside down. Traditional sales methods like face-to-face selling and in some cases, even phone sales, have been rendered pretty much useless. Increasingly sales reps are relying instead on email, social media outreach and video-conferencing. But while our tools today are somewhat different, our sales & marketing …
Marketing has always had its 4P’s, and now Sales has its 5P’s – a proven relationship first approach to consistently closing more deals with less work.
...This Thursday, March 27th, I’ll be talking about the 7 keys to successfully leverage your social media strategy to drive lead generation and sales prospecting efforts. If you’ll be at Social Media Marketing World in San Diego and free at 2:15pm on Thursday, please join me in Seaport C for a great social selling session. …
Every day I hear companies involved in B2B sales prospecting lament the shrinking sales cycle. Sales cycles that used to take six months, a year or even more — now routinely cut in half. These companies come asking for B2B sales tips to apply in a world where sales prospecting has to work in half …
I’m super excited to announce we’ve launched a special keynote speaker offer to support my new book, The Invisible Sale. My goal in writing the book was to deliver at least one great idea, tip or trick in each chapter (that’s a $1/idea by the way) to create a tool that readers would keep and …
You know what’s wrong with experts? They don’t know what they don’t know…. and they’re scared to find out. Experts abhor failure. They can’t help themselves. If you or I fail at something, it’s a setback. But if an expert fails, it’s a massive chink in their expert armor. And with each and every failure, they …
If there is one thing that binds all marketers together, it’s lack of enough marketing budget to properly fund all of your marketing efforts to create an optimum marketing mix. This is especially true for brands and destinations engaged in international marketing. Over the last few years I’ve experimented with combining brands and social media …
Mardi Gras Twitter Branding Experiment View more presentations from Tom Martin.
...A step by step guide from 20 year veteran of the advertising and marketing community, Tom Martin, on how to leverage social media tools to get a job.
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