Funding Your Tourism Content Marketing Campaign

If there is one thing that binds all marketers together, it’s lack of enough marketing budget to properly fund all of your marketing efforts to create an optimum marketing mix. This is especially true for brands and destinations engaged in international marketing. Over the last few years I’ve experimented with combining brands and social media content to create new co-operative digital marketing solutions. Because of this content marketing strategy experience, the DMAI team invited me to speak at the 2011 DMAI Conference and share my thoughts for how DMO’s, CVB’s and pretty much any tourism marketing organization could and should partner with big brands to fund effective content marketing programs. For everyone that couldn’t make it down to New Orleans for the talk… I’ve uploaded it here complete with audio – for which I apologize (lots of popping and I’m not sure why). Be sure to let me know what you think in the comments.

If you’re a brand or a destination that would like to explore developing a content marketing partnership or content marketing strategy, please contact me to start a conversation.

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About Tom Martin

Tom is 25+ year veteran of the sales & marketing industry with a penchant for stiff drinks, good debates and showing companies how to Sell Greatly, and turn conversations into customers. He is the founder of Converse Digital , author of The Invisible Sale and a contributing writer for Advertising Age. Tom guides clients through the digital sales & marketing maze and helps companies teach their sales force how to Painlessly Prospect their way to more sales. Follow him on Twitter or connect with him on LinkedIn.

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