Back in March, I wrote a post for Ad Age entitled, QR Codes: Game Changing Technology of Passing Fancy. Last week, the fine folks over at the TACVB Conference gave me an hour to expand on my thoughts about QR Codes in Marketing. Below is a slidecast (slides and audio sync’d) of the presenstation.
The entire presentation is just under an hour. In it, I discuss how QR Codes bridge consumers from the physical to the digital world. I also talk about six of the most common arguments against QR codes and why half of them are completely rediculous. And lastly, we covered a few great examples of how to use QR Codes in your marketing (especially destination or hospitality marketing) and finish up with a few frequently asked questions, like “How big should a QR code be to scan properly?”
So give it a listen and then let me know what you think.