December 6

Mobile First Strategy Keynote For Destination Marketers

Are you struggling with developing your mobile marketing strategy? 

If you are, you’re not alone. Mobile Strategy Keynote presentations are probably one of the most requested topics I’m receiving lately. Just as marketers have begun to really feel comfortable with their Social Media Strategies, mobile has burst on the scene and once again has a lot of folks feeling technologically challenged and in need of information and guidance — especially in the destination marketing space, where mobile is poised to completely rewrite the role of the traditional CVB/DMO website in the destination marketing, sales and experience lifecycle.

The Latest Mobile Statistics & Strategy Implications

While the presentation above was created for a destination marketing conference keynote, the beginning is full of mobile stats that apply to all marketers. If you’re interested, you can get a copy of the stats for yourself by downloading our Mobile Readiness White Paper (free). It has a bunch of great mobile stats and if you are a destination marketer, you’re definitely going to want to download it and use it as:

  • Guide for 2013 Marketing Strategy Plans
  • Benchmarking your CVB or DMO against the destination marketing industry (Top 200 Markets)
  • A thought starter: we talk about the future of DMO/CVB websites in a Mobile First world — and the incredible opportunities afforded to destination marketers in this new mobile driven paradigm

Mobile First White Paper For Download

Mobile Content Creation Strategies

Mobile isn’t just a new platform to market to prospective visitors and consumers.

Mobile technology is fundamentally altering how you CAN create marketing content. In the second half of this mobile keynote presentation I talked about:

  • Apps and approaches for creating killer content using your mobile phone
  • A successful mobile content marketing case study – showing how we used a single mobile phone, content and social media to change the brand perception of a major international festival
  • The secret to successfully leveraging mobile technology to market brands and specifically, destinations

Download Your Copy of Mobile First: Using Mobile to Market Your Brand

If you’d like to download your own copy of the entire hour and thirty minute keynote, please fill out the download form below.

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About the author

Tom is 30 year veteran of the sales & marketing industry with a penchant for stiff drinks, good debates and showing others how to combine the power of digital platforms and technology with the science of persuasion to turn conversations into customers.

He is the founder of Converse Digital, a former contributing writer for Advertising Age, and author of The Invisible Sale regarded by readers as a "must-read for any marketing and sales team."

The Invisible Sale has been described as: showing the reader how to rip down the communication barrier between sales and marketing teams in an easy-to-digest look at how both teams can work together to attract, measure, and close prospects in today's online landscape.

In the book, Tom breaks down his entire business development process, honed over a decade of practice, to create the ultimate field guide for anyone tasked with creating an effective business development program for themselves, their agency, or company.

And for those seeking to learn more about the art and science of persuasion, modern digitally oriented prospecting, effective lead nurturing without becoming a nuisance and closing more business deals, Tom has authored hundreds of articles available via his Painless Prospecting Newsletter Archives.

He is also a highly sought after sales & marketing keynote speaker who has graced stages in 52 cities, 27 states, and 7 countries spread across 4 continents.

He primarily speaking on topics of sales, business development, social selling, social media and the power of consumer experiences shared via social media as the ultimate form of advertising.

Tom's probably best known for his incredibly successful, groundbreaking social media campaign to rebrand Mardi Gras from "girls gone wild" to "family friendly fun" using nothing other than social media. That work led him to create his signature tourism marketing keynote -- The Soundtrack of our Life: Leveraging Visitor Experiences To Drive Visitation.

Too learn more about Tom's most requested talks, or check his availability, visit his professional speaker page.

You can also follow him on Twitter or connect with him on LinkedIn.


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