October 22

We Interrupt This Regularly Scheduled Blog For An Announcement…

Normally we’d publish a helpful post about sales & marketing, digital insight or maybe a rant today. Instead, we’re interrupting our blogging for 10 days so that I can traipse across the country raising money for charity and creating awareness of my new book, The Invisible Sale.

Along the way, I’m live blogging all the lessons I’m learning about how to use charity events as sales lead generators. Already I’ve posted two big ahha’s that I think you’ll find helpful.

To follow along, visit The Invisible Sale – #ivs4charity Tour Updates each day from now till Oct 30, 2013.

And if you can join me in Boston, New York City, Washington DC, Atlanta, Dallas, Austin or New Orleans for the tour, click here to buy a ticket and support a great cause. Just scroll down to find the party you want to attend and book it!

Can’t make it but think you’d like to read the book anyhow? Grab a copy over at Amazon (they just dropped the price $5 today).

Lastly, a big thank you to DoubleTree by Hilton who is underwriting the ENTIRE 10-day tour with free rooms for me, free meeting space for the events and all the food and staffing. That’s a HUGE in-kind donation and they rock for doing it!

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About the author

Tom is 30 year veteran of the sales & marketing industry with a penchant for stiff drinks, good debates and showing others how to combine the power of digital platforms and technology with the science of persuasion to turn conversations into customers.

He is the founder of Converse Digital, a former contributing writer for Advertising Age, and author of The Invisible Sale regarded by readers as a "must-read for any marketing and sales team."

The Invisible Sale has been described as: showing the reader how to rip down the communication barrier between sales and marketing teams in an easy-to-digest look at how both teams can work together to attract, measure, and close prospects in today's online landscape.

In the book, Tom breaks down his entire business development process, honed over a decade of practice, to create the ultimate field guide for anyone tasked with creating an effective business development program for themselves, their agency, or company.

And for those seeking to learn more about the art and science of persuasion, modern digitally oriented prospecting, effective lead nurturing without becoming a nuisance and closing more business deals, Tom has authored hundreds of articles available via his Painless Prospecting Newsletter Archives.

He is also a highly sought after sales & marketing keynote speaker who has graced stages in 52 cities, 27 states, and 7 countries spread across 4 continents.

He primarily speaking on topics of sales, business development, social selling, social media and the power of consumer experiences shared via social media as the ultimate form of advertising.

Tom's probably best known for his incredibly successful, groundbreaking social media campaign to rebrand Mardi Gras from "girls gone wild" to "family friendly fun" using nothing other than social media. That work led him to create his signature tourism marketing keynote -- The Soundtrack of our Life: Leveraging Visitor Experiences To Drive Visitation.

Too learn more about Tom's most requested talks, or check his availability, visit his professional speaker page.

You can also follow him on Twitter or connect with him on LinkedIn.


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