That was the tagline of the last campaign I ever created at my former firm, Brandmarken, right before Hurricane Katrina destroyed a good bit of New Orleans and the entire company.
It was fitting, because it was that attitude, that failure simply isn’t an option that kept me going and helped me put together the pieces, one at a time, that eventually led to the creation of Converse Digital and the achievement of a Bucket List item — publishing The Invisible Sale (Thanks Pearson).
On October 20, 2013, I set out on a crazy 10-day, 10-city book tour to raise $10,000 for local charities.
I just did a rough tally and well, we didn’t achieve the goal. I say we because I wasn’t alone. In each of the 10 cities, super great people partnered with me to sell tickets, invite friends and try our best to achieve the goal.
Even with an incredibly generous in-kind donation from DoubleTree by Hilton (they donated all of the banquet space, staffing and food in ALL 10 cities — that’s like $40-$50,000 for those of you playing the at-home game and the hotels donated anywhere from 20% to 50% of the bar tabs in each city) we just couldn’t muster enough to reach the goal.
We’re Not Done Yet
But that’s ok… because as an old marine once told me…
When you reach an obstacle, find a way over, under, around or through it. But whatever you do, do not stop moving forward. Your life may depend on it.
And that dear reader is exactly what we’re going to do.
By my calculations we’re about $3,500 short of the goal. So, we’re going to move this offline party online.
I’ve ordered more books from 800 CEO Reads, who served as the official book supplier of the tour.
And right now, if you order one of them (we need to sell 200) using the PayPal button below, I’ll personally autograph it. I can make it to you. Or, if you’d rather give it as a gift to a friend or client (ahem Christmas season), I’ll autograph it to them and tell them how awesome you are for giving it to them!
Then I’ll ship it to you FREE and I’m donating 50% of the $35.00 per book to charity.
You even get to pick which of the 10 worthy charities your donation is allocated to support!
So Order Your Limited Edition Autographed Copy Today
That’s right… this is a one time, not to be repeated, ever in the history of mankind offer.
So do yourself and 10 worthy charities a favor — order your copy today!
NOTE: PLEASE SELECT THE CHARITY FROM THE DROP DOWN BUTTON BEFORE CLICKING BUY NOW.
