October 8

7 Key B2B Sales Tips to Help You Win The Invisible Sale

Every day I hear companies involved in B2B sales prospecting lament the shrinking sales cycle. Sales cycles that used to take six months, a year or even more — now routinely cut in half. These companies come asking for B2B sales tips to apply in a world where sales prospecting has to work in half the time. They want to understand what kinds of B2B sales and marketing strategies they should deploy to continue to maintain and grow market share.

But here’s the rub — the B2B sales cycle isn’t becoming shorter, it’s just becoming invisible. And if you’re in Boston Oct 10 & 11, come visit me during my B2B Marketing Forum session, Leveraging Data-Based Marketing To Find & Win The Invisible Sale, to hear how I think your company can not only survive, but thrive in this new B2B sales world order by deploying proven social selling techniques.

But if you’re not attending the conference, don’t despair… keep reading for a special one-time deal I’m offering you here.

7 Key B2B Sales Tips You’ll Learn In My Session

They’re only giving me 30 minutes to take you through my entire Painless Prospecting approach to sales prospecting. So that means we’re going to move pretty fast but that’s ok… you can always get the heavy details from my new book, The Invisible Sale. In the meantime, here’s what you’ll learn at my session:

  1. We’ll define the invisible sale.
  2. I’ll show you the statistical impact it’s having on your company today
  3. I’ll give you the solution
  4. We’ll talk about Propinquity — and why it might just save your company’s prospecting program
  5. I’ll show you how to build a Painless Prospecting platform
  6. I’ll introduce you to Funnel Optimized websites and explain why your company needs one
  7. I’ll show you how to use Cobblestones and Cornerstones to create more content than you ever imagined… without losing your mind.

It’s going to be a fast and furious session full of key B2B sales tips, techniques, and practical next steps you can begin applying the day you get back to your office.

But wait… for those non-attendees, I said I had a special one-time offer. And here it is…

A Free Copy of How To Win The Invisible Sale

For everyone that can’t make it — here’s the deal.

Just give me your name, company, and a valid email address. Then in about a week I’ll email you a the entire presentation. I’m recording the entire presentation (audio & slides). It usually takes us about a week to get the file processed and ready to send… but hey, there’s no shipping and handling… so you have that going for you!

That’s it.. simple and sweet. Just fill out the form below and in about a week, you’ll have your very own copy of the presentation.

Please make sure you use a VALID email address to receive your copy of the presentation.

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About the author

Tom is 30 year veteran of the sales & marketing industry with a penchant for stiff drinks, good debates and showing others how to combine the power of digital platforms and technology with the science of persuasion to turn conversations into customers.

He is the founder of Converse Digital, a former contributing writer for Advertising Age, and author of The Invisible Sale regarded by readers as a "must-read for any marketing and sales team."

The Invisible Sale has been described as: showing the reader how to rip down the communication barrier between sales and marketing teams in an easy-to-digest look at how both teams can work together to attract, measure, and close prospects in today's online landscape.

In the book, Tom breaks down his entire business development process, honed over a decade of practice, to create the ultimate field guide for anyone tasked with creating an effective business development program for themselves, their agency, or company.

And for those seeking to learn more about the art and science of persuasion, modern digitally oriented prospecting, effective lead nurturing without becoming a nuisance and closing more business deals, Tom has authored hundreds of articles available via his Painless Prospecting Newsletter Archives.

He is also a highly sought after sales & marketing keynote speaker who has graced stages in 52 cities, 27 states, and 7 countries spread across 4 continents.

He primarily speaking on topics of sales, business development, social selling, social media and the power of consumer experiences shared via social media as the ultimate form of advertising.

Tom's probably best known for his incredibly successful, groundbreaking social media campaign to rebrand Mardi Gras from "girls gone wild" to "family friendly fun" using nothing other than social media. That work led him to create his signature tourism marketing keynote -- The Soundtrack of our Life: Leveraging Visitor Experiences To Drive Visitation.

Too learn more about Tom's most requested talks, or check his availability, visit his professional speaker page.

You can also follow him on Twitter or connect with him on LinkedIn.


Tags

B2b Sales, Business Marketing, Business-to-business, Sales And Marketing Strategy, Sales Cycle, sales prospecting, Sales Tips


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