Do you long for the old days — where all of your major pitch meetings were held face-to-face vs being forced to present your team's pitch deck via a Zoom Call? I don't blame you, since we all know research shows it's easier to make a good first impression via a face-to-face presentation than a virtual pitch presentation. But all may not be lost. Just follow these 18 proven virtual selling skills tips, and you and your team will feel right at home designing and delivering your next virtual pitch deck.
The Benefits of Pitching Virtually
The most obvious benefit of pitching virtually is economics. Plane tickets, hotel rooms, travel meals, and all the time your team wastes traveling to/from the prospective client's offices to pitch simply disappear when the pitch is virtual. And I get it, I like my air and hotel miles as much as the next guy, but I'd much prefer to make my pitch in the morning and sleep in my own bed next to my wife that night vs yet another hotel room with an uncomfortable pillow and a noisy neighbor in the next room.
Virtual pitching also removes geography as a barrier. When I started my first agency, Brandmarken Communications, I was forced to limit my focus to my immediate geography because it was cheaper to pitch locally than to travel to an out-of-town client to pitch them and try and convince them to hire us.
But when I started Converse Digital, I threw that model out of the window because if hurricane Katrina taught me anything it was that a geographically dispersed client base ensures no hurricane will ever put my agency out of business and leave me without any prospects again. Instead, I've been pitching our agency virtually since the firm's inception 12 years ago. And I'm proud to say it has worked, with the preponderance of our clients residing well outside of New Orleans and Louisiana; and if you include keynote speaking clients, well outside the United States and the North American continent.
And finally, given our post-pandemic hybrid work world, if you can pitch, build relationship and win virtual pitches, it's far easier for that prospective client to believe working remotely with you and your team will be a seamless experience. And that friend, might just be the difference between winning and losing your next great pitch.
Have you read: The Seven MOST IMPORTANT Virtual Selling Skills for Salespeople Today?
The 3 Key Components of a Great Virtual Pitch Meeting
Great virtual pitches require very specific virtual selling skills that differ from the physical selling skills you've spent your career honing. Specifically, you need to understand how virtual pitch meeting pre-production differs from a face-to-face meeting; how to manage the meeting dynamics in real-time; and finally, how to design virtual pitch decks specifically crafted to work in a Zoom room vs a board room. So let's dive into each of these in more detail.
6 Must do virtual pitch meeting pre-production Tips
7 virtual pitch meeting Management Tips
Have you read: How to Overcome Virtual Selling Hurdles With Social Media?
5 secrets to virtual pitch Presentation design success
Do You Want to Go Deeper & Learn More About Virtual Selling?
If you believe, as we do, that honing your virtual selling skills and virtual presentation skills is the key to a successful future in sales or even business in general, then why not visit our virtual selling skills page where we've gathered all of our best virtual selling skills content and we dive a bit deeper into the art and science of selling virtually.
Speaking of our best content, if you're a first-time reader, and you want to make sure you always receive our best tips on virtual selling and other key sales & marketing topics, why not consider subscribing to our weekly missives. Of course, you can cancel free of charge at any time 😉. Till next week.