You can’t sell if you can’t persuade. We all know that.
But what you probably haven’t figured out yet is that digital content is the most persuasive tool in your sales & marketing toolbox and you’re not using it correctly.
In my 2014 Content Marketing World talk — Using Content as Your New Sales Force — I talked about this new sales & marketing dynamic. After the talk I had so many readers, keynote attendees and friends ask me to revisit the topic and expand on my initial thoughts that I created a special webinar.
But that was almost two years ago… so much has changed, new platforms have emerged, new technologies are finding a foothold, and it’s time to rethink and revisit the idea of Content Persuasion. So I’ve created a brand new Content Persuasion Webinar that you won’t want to miss.
Content vs Salespeople
Right now, the biggest challenge I see is that salespeople still believe that THEY are the most persuasive tool in the sales & marketing toolbox. But that isn’t true in a Self-Educated Buyer world. Content is more persuasive than a salesperson and in this new webinar I’ll demonstrate exactly why.
But it’s not just salespeople that should attend… because you marketing folks still aren’t producing the right kind of content. You’re stuck in a 1st click world when you really need to be focusing more on producing 2nd Click Content.
If that sounds like your organization, then join me on August 30th at 11:45 am CENTRAL TIME for a 22 minute webinar that will show you how to succeed in today’s digital first, multi-screen world.
But I’m a B2C Company
Don’t kid yourself into thinking that because you’re B2C instead of B2B that somehow you’re different. You have salespeople just like every B2B company — only you don’t pay yours. And that’s a bigger problem.
Today’s self-educating consumers don’t buy anything without Googling it. They look for reviews, ask friends on social media platforms, and search for websites that will give them the information they need to make the right buying decision.
And all of that — yep, that’s content. Some of it you’ll create, but all of it you better influence, if you want to be successful today.
And that’s why you too need to join me on August 30, 2016 at 11:45am central time — because everything I’m going to talk about in our Content Persuasion webinar is going to apply to you too.
The Price Is Right
That’ right… come on down and play because the price is right — FREE.
So don’t wait, don’t delay, don’t say to yourself that you’ll do this tomorrow… because we only have 100 seats and they’re sure to go fast. So register right now and I’ll see you on the 30th.