We all want the Google Juice. We’ve been told it’s the silver bullet to inbound marketing success. But we’re wrong. The only way to truly Google Proof your website, and your online marketing efforts, is Propinquity. Today we’ll talk about why propinquity marketing is a better long-term strategy vs the classic Google/Inbound strategy for most companies.
Why SEO is a losing strategy for most companies
Numerous studies suggest Search (organic & paid) produces anywhere between 60% and 90% of most websites’ inbound traffic. But here’s the dirty little secret your SEO agency won’t tell you. So it’s no wonder we all want the Google Juice… we know that research shows most people don’t go beyond page 2 on a search, so we’re all fighting for the most valuable real estate on the web – Google’s first and second page.
But for 99% of you, you simply won’t be able to reach page 1 or 2 on Google. Why is that? And more importantly, what can you do about it?
Do a Google Search for any term you’re interested in… go ahead, I’ll wait. Now, look how many web pages are listed on the first page of results. Then click to the second page and count how many are there. This is where my inner magician comes out — I bet when you add up the two numbers it equals 20. How did I do?
Yep that’s right. 20 web pages… not 20 companies, 20 web pages win the battle for ANY keyword or keyword phrase no matter how long the tail.
Now go back and look at how many results were generated for your search term. Do the math. That’s a whole lotta folks, companies, and web pages that lost the SEO battle today. And that’s why it’s so important to Google Proof your SEO, Social Media and Content Marketing programs.
Google’s Algorithm Favors Big Deep Sites With Lots of Content
Don’t believe me, just google it — here and here are just two recent articles discussing Google’s newfound love of longer form, more detailed, more relevant content marketing. So the days of just