A recent article in the Economist discussing McKinsey & Co.’s PR struggle with their role in the unfurling of the opioid crisis suggests that a key facet of the firm’s marketing strategy difficulties is in fact the lynchpin in the product they sell: the firm’s model requires its consultants to ...
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Steve Jobs once said, “People don’t know what they want until you show it to them… Our task is to read things that are not yet on the page.” God I love that quote. It should be hung in every product designer, software engineer and marketing executive office in the ...
What if I told you there are 5 simple steps to create ridiculously consistent growth for your business? Would you be interested in that? If so, then do yourself a favor and grab my friend John Jantsch’s (the Duct Tape Marketing Guy) new book, The Ultimate Marketing Machine. I just ...
Have you seen Facebook’s most recent ad campaign? Here’s a link to their 2020 Super Bowl commercial, if not. The #MoreTogether campaign, launched by Facebook in 2019, goes all-in on one key functionality of Facebook. And it may not be the function you’d expect. It’s not photo-sharing. It’s not ...
Have you ever been at a networking event and met someone you really hit it off with, but there was just something off-putting about them that made you hesitant to work together? They had the connections, the skills, the product, the charisma…but man, their breath just stank?Now, the nice, reasonable ...
Did you know that a recent Sprout Social research study found when consumers feel connected to brands, more than half of them (57%) said they’d increase their spending with that brand and 76% indicated they’d buy from that brand vs a competitor? And guess what that same research indicated was ...
Should we be on [insert name of new or hot social network here] or [established social media platform]? This is easily the most common question our digital strategy clients pose to us. And interestingly of late, the question tends to focus on two of the biggest social media platforms – ...
Two of the most important aspects of digital marketing strategy development are understanding consumer behavior and how consumers will respond to your marketing communications materials. Have you ever sat in a conference room and decided which ad, brochure, landing page or website design to approve for production? If you have, ...
One of the greatest benefits of being active in social media over the last decade has been the opportunity to meet and often befriend so many truly impressive, insightful and downright smart people. And today, I'm so very glad to highlight one of those folks and her brand new book, ...
While delivering a recent Virtual Selling Workshop, an attendee asked, "What are the best ways to build rapport with customers or sales prospects during a virtual sales call or meeting?" Instantly, many of the attendees agreed they too wanted to understand this very important virtual sales skill. So today, let's ...
As I celebrate another year of Converse Digital not failing, not going belly up or flaming out, I sat back and thought about all of the lessons I learned over the last 12 months and well, here are the five most important ones for your consideration. And if any or all ...