Every day I hear B2B Marketers, B2B Sales Directors, and a host of C-Level folks repeating the same old undisputed law of B2B Social Media Marketing — LinkedIn is THE B2B social media platform. 🤦♂️ In some cases, their opinions are based on a simple fact: LinkedIn is the business ...
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The Reality: Your advertising, public relations, or digital agency gets most of your new clients via participation in RFPs — you spend your time showing prospective clients that you’re interested versus spending your time becoming interesting. Heck, even the late, great Prince sang about your biz dev troubles and how ...
What's Happening: the Covid-19 Pandemic has fundamentally changed the world of sales prospecting — likely forever. A McKinsey survey found 70-80% of B2B decision-makers say they prefer remote interactions to in-person. Hence, video calls, emails, chats, and social media conversations are replacing lunches, dinners, drinks, and other forms of in-person ...
The Problem: According to the WSJ, $250 million per day is wasted on bad, ineffectively designed PowerPoint Presentations. But, based on our calculations, it could actually be 3X’s that amount – $619 million per day, and NEITHER of those figures include the salary costs associated with creation of bad PowerPoint decks ...
There are numerous examples of B2C Brands leveraging the power of Campfire Communities to connect and communicate with consumers. It’s not surprising given that a recent Sprout Social research study found that 32% of respondents said they want to follow brands on social media that connect them to others like ...
Did you wake up this morning and think to yourself, "I can't wait to get to the agency so I can call some people and prospect for some new clients?" Or maybe couldn't wait to fire up the laptop and send that unsolicited cold email that you know is probably ...
What do Pantene, McDonald’s and New Coke all have in common? Well…. Pantene spent about $1.2 million on failed advertisements trying to convince women in south east Asia to adopt it as their haircare brand of choice McDonald’s dropped a cool $100 million trying to convince urban sophisticates to choose ...
B2B Sales leaders need to rethink how they manage their sales organizations in terms of content, data, technology, processes and people to effectively compete in today's social distanced, hybrid work; self-servicing world. Today and in the future, the best informed bird wins the sale. Why? 70% or more of buyers ...
Effective PowerPoint presentation deck design isn’t just about making your slides look great—you need to engage your buyers, hold their attention, and deliver a clear message they’ll remember and that motivates them to take action. Look over the last dozen presentation decks you’ve created or sat through and ask yourself: ...
AdAge’s recently released 2021 Marketers of the Year Awards are a treasure trove of buzzy marketing trends—some worth emulating, others maybe less so. The list highlights some big brands doing bold things, and several industry fads and trends are evident throughout—Target’s innovative use of “shop-in-shops” to partner with loyalty driven ...
Every one of us—every person, company, organization and sales team—is surrounded by hidden forces that make it harder to convince others to adopt the new ideas or beliefs necessary to close more sales. So when your sales numbers aren't meeting expectations, when you’re struggling to gain traction and achieve your ...
I’m a voracious reader. Always have been. In fact, I think the best Christmas gift I ever received was a Kindle Unlimited Subscription. I mean books are quite simply the cheapest, highest ROI investment you can make in your future and your career. So with that in mind… here is ...