September 17

How To Create Better Business to Business Marketing Videos

The talking head interview video is a staple in any B2B video content marketing campaign. But far too many B2B Marketers incorrectly believe that this all important content marketing service needs to be outsourced to achieve great quality. That’s simply not true and today, I want to show you how you can create beautifully shot customer testimonials, thought leader interviews, or employee communications videos yourself.

Creating Professional Looking Videos

In my book, The Invisible Sale, I devote an entire chapter to creating video content marketing. But today, I want to highlight one technique that I discuss — using a shallow focus prime lens to create more professional looking videos. It involves using a simple lens that you can buy online for about $100.

So take 2 minutes to watch me demonstrate the technique in the video below.

RSS Readers — click here to view the video.


Notice how my silhouette is so much better defined against the background after I change lenses. And I’m only sitting two feet from the background. If I was positioned 4-6 feet from the background, the effect would be magnified tremendously.

This is just another perfect example of how today’s equipment “does the work” for you. Will you shoot your company’s next TV commercial or employee video? Probably not. But with a small investment and a little practice, there is no reason you and your team can’t rapidly expand your use of video content marketing to drive leads and convert prospects.

The Invisible Sale

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