How To Create Better Business to Business Marketing Videos

The talking head interview video is a staple in any B2B video content marketing campaign. But far too many B2B Marketers incorrectly believe that this all important content marketing service needs to be outsourced to achieve great quality. That’s simply not true and today, I want to show you how you can create beautifully shot customer testimonials, thought leader interviews, or employee communications videos yourself.

Creating Professional Looking Videos

In my book, The Invisible Sale, I devote an entire chapter to creating video content marketing. But today, I want to highlight one technique that I discuss — using a shallow focus prime lens to create more professional looking videos. It involves using a simple lens that you can buy online for about $100.

So take 2 minutes to watch me demonstrate the technique in the video below.

RSS Readers — click here to view the video.

Notice how my silhouette is so much better defined against the background after I change lenses. And I’m only sitting two feet from the background. If I was positioned 4-6 feet from the background, the effect would be magnified tremendously.

This is just another perfect example of how today’s equipment “does the work” for you. Will you shoot your company’s next TV commercial or employee video? Probably not. But with a small investment and a little practice, there is no reason you and your team can’t rapidly expand your use of video content marketing to drive leads and convert prospects.

The Invisible Sale

The Invisible Sale

Stop losing leads and sales to digitally savvy competitors. Take the first step in building your own Painless Prospecting platform that drives leads while you sleep.

  • Research shows that today's “self-educated buyers” are more than halfway through the buying decision process before they even contact you.
  • Discover Ppropinquity - the science of relationship formation
  • Learn how to create a Behavioral Email effort to make every sales call count
  • Social Selling Explained: tips, tricks and strategies for prospecting directly via Twitter, Facebook and LinkedIn
  • Learn how to Rightsize your marketing content: saving money by matching production quality to your specific marketing and sales needs
  • Learn from the Pros: suggestions for choosing devices, apps, software, and accessories for quickly creating high-quality DIY content
  • Real-life B2B and B2C case studies showing how others have applied Tom's techniques

Buy Your Copy Today!

About Tom Martin

Tom is 25+ year veteran of the sales & marketing industry with a penchant for stiff drinks, good debates and showing companies how to Sell Greatly, and turn conversations into customers. He is the founder of Converse Digital , author of The Invisible Sale and a contributing writer for Advertising Age. Tom guides clients through the digital sales & marketing maze and helps companies teach their sales force how to Painlessly Prospect their way to more sales. Follow him on Twitter or connect with him on LinkedIn.


  1. Filip Novák says

    Well, that lens is not really doing the job right.

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