Hard to believe it, but 10 years ago tomorrow (May 1, 2010), I opened the doors to Converse Digital with no money in savings, no lines of credit, no investors and not a single paying client. I know, brilliantly smart of me don't you agree? ;-) But … [Read more...]
Ten Tips To Failproof Your Business [10th Year Anniversary Post]
Filed Under: Anniversary Posts, Instagram Posts Tagged With: anniversary post, Brand Strategy, content marketing strategy, Converse Digital, digital marketing strategies, digital strategy, entrepreneur, entrepreneurship, Marketing Strategy, Marketing Strategy Development, Sales And Marketing Strategy, Selling Strategies, Social Media Marketing Strategies, Social Media Marketing Strategy, social media strategy, social selling strategy, strategy, Tom Martin
How Your Destination Should Market During Coronavirus
https://youtu.be/mFbgsoHWPYw Tom Martin of Converse Digital I have a lot of friends, colleagues, clients and past clients that have been severely affected by the coronavirus outbreak. Many have reached out to ask my two cents on what they should … [Read more...]
Filed Under: Instagram Posts, Tourism Marketing Sales & Marketing Strategy Tagged With: advertising, advertising strategy, content marketing strategy, coronavirus, coronavirus advertising strategy, coronavirus marketing strategy, covid-19, CVB, destination marketing, Digital Content, Digital Marketing, digital marketing strategies, Digital Strategies, digital strategy, DMO, DMO Marketing, DMO Marketing Strategy, hospitality advertising, hospitality marketing, strategy, Tourism, tourism content marketing, tourism content marketing strategy, tourism marketing, Tourism Marketing Strategy
What’s More Important: Fame or Authority?
Before we can answer that, we must define the difference between these two similar but decidedly different adjectives. Personally, I believe the difference between fame and authority is really quite simple. Famous people are known but authoritative … [Read more...]
Filed Under: Digital Sales & Marketing Strategy, Instagram Posts Tagged With: B2b Lead Generation, B2b Lead Generation Blog, B2b Marketing, B2b Sales, B2b Sales Lead Generation, B2b Sales Prospecting, b2b social selling, content marketing, content marketing speaker, Content Marketing Strategies, content marketing strategy, Digital Content, Digital Marketing, digital marketing strategies, Digital Strategies, digital strategy, freelancer marketing, Inbound Content Marketing, lead gen, Lead Generation, personal branding, Personal Selling, Sales And Marketing Strategy, social selling, social selling b2b, social selling experts, social selling strategy, solopreneur
How Destination Marketing Organizations Can Sell Greatly By Improving A Traveler’s First Time Experience
Today, let’s get tactical and talk about how a destination brand could Sell Greatly by programming or at least influencing a first time visitor's destination experience to maximize the value for both the visitor and the destination marketing … [Read more...]
Filed Under: Instagram Posts, Tourism Marketing Sales & Marketing Strategy Tagged With: advertising, content marketing, content marketing strategy, destination marketing, destination marketing organization, digital strategy, DMO, experiential marketing, keynote speaker, marketing, Marketing Strategies, Sales Marketing, Sell Greatly, social media, social media marketing, Social Media Marketing Strategies, social selling destinations, Tom Martin, Tourism, tourism marketing, Tourism Marketing Strategy
Three Secrets to Successfully Using Podcasting for Prospecting
What do you do when you’re in the car, or on the treadmill? Maybe you make phone calls or listen to the radio. These days, a lot of people are finding new audio entertainment in the form of podcasts. In fact, podcasting has exploded. The latest stats … [Read more...]
Filed Under: Advertising & PR Agency Business Development, Instagram Posts, Social Selling & Sales Training Tagged With: Ad Agency Business Development, advertising, B2b Lead Generation, B2b Sales Prospecting, b2b social selling, content marketing, content marketing strategy, digital strategy, Generate Sales Leads, Lead Generation, Marketing Lead Generation, painless prospecting, podcast, podcasting, sales prospecting, social media, Social Media Marketing Strategies, social selling, social selling agency
