What do you do when you’re in the car, or on the treadmill? Maybe you make phone calls or listen to the radio. These days, a lot of people are finding new audio entertainment in the form of podcasts. In fact, podcasting has exploded. The latest stats … [Read more...]
Three Secrets to Successfully Using Podcasting for Prospecting
Filed Under: Social Selling Tagged With: Ad Agency Business Development, advertising, B2b Lead Generation, B2b Sales Prospecting, b2b social selling, content marketing, content marketing strategy, digital strategy, Generate Sales Leads, Lead Generation, Marketing Lead Generation, painless prospecting, podcast, podcasting, sales prospecting, social media, Social Media Marketing Strategies, social selling, social selling agency
Social Sharing Is Overrated
Measuring the true sales impact of social media efforts his hard and sometimes downright impossible. In the early days of social media that was ok. Social media was the bright shiny object that everyone wanted and few understood. Social media gurus … [Read more...]
Filed Under: Social Media Tagged With: advertising, B2b Lead Generation, digital strategy, Lead Generation, Marketing Lead Generation, social media, Social Media Agencies, social media agency, social media marketing, Social Media Marketing Strategies, Social Media Marketing Strategy, social media planning, social media strategy, social networking
Social Media: Changing The Brand Perception of Mardi Gras
As I embark on yet another Fat Tuesday, I can't help but flashback a decade (yes, it's been 10 years since I first invited you to experience Mardi Gras via my Tweetstream) and marvel at the power of Social Media to build brand perception. Back then, … [Read more...]
Filed Under: Content Marketing, Social Media Tagged With: advertising, Brand Awareness, Brand Preference, Brand Strategy, content marketing, content marketing agency, Content Marketing Strategies, content marketing strategy, digital strategy, Influence Marketing, influencer, influencer marketing, Mardi Gras, Mardi Gras Branding, Mardi Gras New Orleans, marketing, Marketing Strategies, social media, Social Media Agencies, social media agency, social media marketing, Social Media Marketing Strategies, Social Media Marketing Strategy, social media strategy, Tom Martin, tourism marketing, Twitter, Video Content Marketing
The Invisible Benefit of Your Agency’s Content Marketing Strategy
Over the last 10 years, content marketing has emerged as a powerful driver for effective social selling and inbound sales lead generation programs. And while largely heralded as a way to drive inbound leads there is another, even more powerful reason … [Read more...]
Filed Under: Content Marketing, Social Selling Tagged With: ad agency, Ad Agency Business Development, B2b Lead Generation, B2b Sales, B2b Sales Prospecting, b2b social selling, Brand Advocates, content marketing, content marketing strategy, digital strategy, Lead Generation, Lead Generation Process, Marketing Lead Generation, Marketing Strategies, painless prospecting, Prospecting, Sales Marketing, Sales Process, sales prospecting, Selling, Social Agent, Social Agents, social media, Social Media Marketing Strategies, social media strategy, social selling, social selling agency
How To Succeed With Influencer Created Content Marketing
In November 2016, CNN plunked down a reported 20 millions dollars to purchase Beme, the video-sharing app started by YouTube star Casey Neistat. CNN hoped to fashion it into an independently operated daily online news program that would appeal to … [Read more...]
Filed Under: Content Marketing, Digital Strategy, Influencer Marketing, Social Media Tagged With: advertising, content marketing, content marketing strategy, digital strategy, Marketing Strategies, Sales Marketing, social media, Social Media Agencies, social media agency, social media marketing, Social Media Marketing Strategies, Social Media Marketing Strategy, social media planning, social media strategy
