B2B Sales leaders need to rethink how they manage their sales organizations in terms of content, data, technology, processes and people to effectively compete in today's social distanced, hybrid work; self-servicing world. Today and in the future, the best informed bird wins the sale. Why?70% or more of buyers are conducting ...
Don't miss the next great article
Subscribe today to get the best Painless Prospecting content delivered to your inbox.
Effective PowerPoint presentation deck design isn’t just about making your slides look great—you need to engage your buyers, hold their attention, and deliver a clear message they’ll remember and that motivates them to take action.Look over the last dozen presentation decks you’ve created or sat through and ask yourself: are ...
AdAge’s recently released 2021 Marketers of the Year Awards are a treasure trove of buzzy marketing trends—some worth emulating, others maybe less so. The list highlights some big brands doing bold things, and several industry fads and trends are evident throughout—Target’s innovative use of “shop-in-shops” to partner with loyalty driven ...
Every one of us—every person, company, organization and sales team—is surrounded by hidden forces that make it harder to convince others to adopt the new ideas or beliefs necessary to close more sales. So when your sales numbers aren't meeting expectations, when you’re struggling to gain traction and achieve your sales ...
I’m a voracious reader. Always have been. In fact, I think the best Christmas gift I ever received was a Kindle Unlimited Subscription. I mean books are quite simply the cheapest, highest ROI investment you can make in your future and your career. So with that in mind… here is ...
The COVID-19 pandemic changed the public’s outlook on many aspects of life. More specifically, the outlook on remote work and the future of the workplace in general was altered dramatically. Employees alternating between working remotely and working in the office isn’t just a temporary pandemic blip, but according to most ...
Owning your own channels and content has never been more important. Last month, Meta (the social media goliath formerly known as Facebook) announced that they would be removing certain ad targeting options for “topics people may perceive as sensitive, such as options referencing causes, organizations, or public figures that relate to ...
Does your company suffer from this problem? The marketing team is generating tons of leads for your sales teams. They’re hitting all of their lead generation KPIs in terms of total leads, marketing qualified leads, etc. BUT - your sales team isn’t happy. They don’t feel like the leads are ...
Hello, welcome to the internet—a cold, unforgiving place where the dank memes are retweeted with glee, and the cringeworthy panderers are downvoted into submission. We’ve seen a lot of hype lately from the viral content marketing types about hopping on the hot trends and their efficacy for brands’ marketing efforts—articles ...
Love it or hate it, virtual presenting is here for the long haul and YOU need to be good at it.That’s what the smart folks over at Gartner Research think. And honestly, after looking at all of the various data I’ve seen published since the COVID-19 pandemic began, I think ...
You Are What You E-A-T: 3 SEO Content Marketing Tips from the Google Search Quality Rater Guidelines
It’s been a year this week since Google released their most recent version of the Search Quality Rater Guidelines, the Holy Bible of SEO content marketing standards and source of many stomach ulcers for marketing professionals. Given the guidelines’ anniversary, and the recent rollout of Google’s BERT successor MUM, it’s ...
I recently discovered some incredibly interesting social media advertising research produced by Travis Chambers and his firm. They analyzed $80,000,000 in social ad spend covering 30,000 different creative assets to try and figure out what kind of ad types are most effective on social media. And frankly, what they discovered ...