November 9

Using Social Media To Alter Brand Perception Experiment

What if by allowing you to experience something you “thought” you knew about, even virtually, I could change your mind about your perception of that thing/event/brand? Would that be a powerful marketing tool? Would you invest money, time and effort behind that sort of thing? I’m thinking most would but first, you’d need the case study demonstrating that it really works.

And that is what led to our 2-year social media experiment. We started in 2009 using only Twitter to try and alter consumers’ brand perception of Mardi Gras from that of Beer, Beads and Body Parts to Family Friendly Fun. And in 2010, we decided to add Flickr, YouTube, blogging, and even live streaming video to the mix.

Care to see if it worked? We’d be glad to show you… just contact Converse Digital to schedule the meeting.


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