[fve]http://youtu.be/xVfR4TeGuTk[/fve] We recently redesigned our website to make it more funnel optimized and upgraded it to a responsive design website so it would render on smartphones. But this created one big problem – our videos didn’t resize with the rest of the site on mobile. To fix that we had to either invest in additional …
Every year we see the same “Biggest Trends for XXXX Year” for marketing, technology, and especially social media. In 2011, I interviewed 52 social media thought leaders to see what they thought was “NEXT”. So, as 2012 has closed, let’s see how accurate they were. Social Media Predictions for 2012 I went back through all …
Are you struggling with developing your mobile marketing strategy? If you are, you’re not alone. Mobile Strategy Keynote presentations are probably one of the most requested topics I’m receiving lately. Just as marketers have begun to really feel comfortable with their Social Media Strategies, mobile has burst on the scene and once again has a …
Converse Digital’s EXCLUSIVE Mobile Benchmarking Report for Destination Marketing Organizations of all sizes is now available for FREE. This report reviews the Top 200 US Markets and answers key questions DMO’s and CVB’s are asking today. We analyzed the Top 200 markets to help Destination Marketing Organizations benchmark their mobile readiness against the industry as …
Is mobile a 1st screen, 2nd screen or 3rd screen in your marketing strategy? What should it be? If you agree with author Chuck Martin, it’s the Third Screen — also the title of his book. If you favor my friend Tom Webster’s view it’s the First Screen and another well thought of thinker, Chris …
Is the tablet a better form factor for consuming all kinds of information on a single device? Is it going to become the dominant long-form information consumption entry point? I think it is…. and here’s why. I think within the next five years you’re going to see tablets fuel an information convergence that will give …
During the 2011 Christmas season, Sears ran an interesting digital outdoor-mobile campaign. Taking a cue from Tesco’s incredible QR code campaign, Sears built and deployed a number of outdoor executions to test whether consumers would scan QR codes to learn more about and ultimately purchase the some of the hottest toys of the season. But …
Back in March, I wrote a post for Ad Age entitled, QR Codes: Game Changing Technology of Passing Fancy. Last week, the fine folks over at the TACVB Conference gave me an hour to expand on my thoughts about QR Codes in Marketing. Below is a slidecast (slides and audio sync’d) of the presenstation. The …
A DM in my stream this morning asked if I knew of any posts that specifically talk about why you shoud NOT use a QR code on a webiste. I couldn’t find any quickly, so allow me to create one for you. I’ve been doing a lot of QR Code Campaign experiments over the last …
Last week I had the honor of chatting with the Social Media Club of Dallas about the role of mobile in the future of marketing. I promised I’d upload the deck and the sync’d audio of my talk for folks to share… and here it is. Mobile Marketing | Mobile Content Creation View more …
In my opinion, QR codes are anything but a shiny object. What do you think? Continue reading article on AdAge.com >>
...This weekend I was reading the Wall Street Journal and came across this Florida Tourism ad. No doubt, it’s part of the effort that all Gulf Coast states are undertaking right now to fend off summer vacation cancellations due to the oil spill. On one hand I applaud the simplicity. There is no concept here…it’s …