Over the last 10 years, content marketing has emerged as a powerful driver for effective social selling and inbound sales lead generation programs. And while largely heralded as a way to drive inbound leads there is another, even more powerful reason that ad and PR agencies should develop a consistent content marketing program. Let’s talk about …
A few weeks ago Tom had a chance to sit down with Luke over at Toucan Advertising to talk about how ad agencies, pr agencies and frankly anyone in the consulting world, can turn conversations into customers. The podcast, Briefly, is about 30 minutes long and they covered a number of topics including:How the worst day …
On May 1st, Converse Digital turned five — five years of helping clients turn conversations into customers. But as I sit here reflecting on what I’ve learned over the last year, two overriding lessons overshadow everything else. Such universal truths. Such simple rules. Rules that I’ve spoken of before, but yet, it took the events of …
Content marketing is a widely recognized driver for effective, inbound sales lead generation programs. While largely heralded as a way to drive inbound leads there is another, even more powerful reason that ad agencies should develop a consistent content marketing program. The Traditional Benefit of Content Marketing Content drives all digital marketing lead generation programs. …
This Thursday, March 27th, I’ll be talking about the 7 keys to successfully leverage your social media strategy to drive lead generation and sales prospecting efforts. If you’ll be at Social Media Marketing World in San Diego and free at 2:15pm on Thursday, please join me in Seaport C for a great social selling session. …
Ever have a salesperson claim they don’t have time to play on Twitter, LinkedIn, Facebook or Google+? If you answer no, then you’re either a liar or not listening closely because it’s the most common thing social media consultants have been hearing from sales organizations for as long as social media has been around. And …
Since the mid-2000’s, full-service ad agencies have been vacillating between keeping a wary eye on their new digital agency brethren and full sprints to catch up and surpass them. Why? Because research like the 2013 RSW/US Agency-Marketer Business Report showed (and continues to show) that clients intend to keep shifting more dollars to digital marketing and social …
So you just returned from a big trade-show or conference and now you’re wondering what to do with all of those business cards you collected. Start an email list. That’s right, before you connect with them on LinkedIn, follow them on Twitter or attempt to friend them on Facebook, send them an email. It’s the …
A few years ago I participated in a panel at BlogWorld Expo in Vegas. I had the pleasure of serving on a panel with a few outstanding travel marketers, Doug Anweiler, Leanne Jakubowski and Mike Taylor where we tried to help travel bloggers understand how to better work with brands and the agencies that represent brands. As part of …
It’s in vogue these days to make fun of how far behind ad agencies are in the understanding and adoption of social media. On Twitter, in blog posts and in the hallways at all the cool social-media conferences, the social-media agencies/consultants love to sell against the big, old, traditional ad agency. But should we be so quick to rule out agencies?
...Breadcrumb Marketing is about enticement, allure, information, and persuasion — all without the buyer really realizing they are being sold.
...Over the last couple of years I’ve offered up a few thoughts on resolutions your agency should be making to remain competitive in the coming year. Here’s this year’s installment. Continue reading article on AdAge.com >>
...As I’m sitting in Vegas at BlogWorld, I thought I’d share a few ideas on how to get more out of your conference or tradeshow efforts. Mostly, I’m going to give you a few ideas on iPhone apps you may want to consider downloading and a thought about how to be memorable. Because lets face …