November 15

Why Ad Agencies Should Own Social Media

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It’s in vogue these days to make fun of how far behind ad agencies are in the understanding and adoption of social media. On Twitter, in blog posts and in the hallways at all the cool social-media conferences, the social-media agencies/consultants love to sell against the big, old, traditional ad agency. It’s really becoming a bread-and-butter kind of pitch tool for them.

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