At a minimum, social media, email, and texting are the new phone. They’re both inbound and outbound marketing tools to contact and communicate with sales prospects. Are they always the best phone to use for all contacts? Certainly not, but they do allow you to call more prospects in a day than you’d likely be able to call in a week using a standard phone.
And when you sprinkle in a few phone calls, letters or notecards on top of your digital outreach and finish off with a gentle dose of face-to-face networking you create the perfect sales nurturing recipe that guarantees business development success.
While not an exhaustive list, here are NINE things (digital and non-digital) you can do immediately to improve your ability to stay in touch and ensure you achieve Top of Mind Preference amongst your prospects:
The simple truth is that the art of staying in touch has little to do with technology, channel, or format. Instead, it has everything to do with caring. So care more because that’s truly the art that matters.
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