The Invisible Benefit of Your Agency’s Content Marketing Strategy

Over the last 10 years, content marketing has emerged as a powerful driver for effective¬†social selling and inbound sales lead generation programs. And while largely heralded as a way to drive inbound leads there is another, even more powerful reason … [Read more...]

How To Win More Deals With Better Sales Prospecting Automation

Recently I participated in an interesting discussion on the #Digital360Chat Twitter Chat hosted by Bernie Fussenegger around the idea of sales & marketing automation, specifically about automating the connection process on social media. It's hard … [Read more...]

Social Selling: Why Salespeople Should Be Curating Content

Whenever you read about Social Selling, everyone spends a lot of time talking about creating content. It makes sense, because content is at the core of a successful social selling program. But you shouldn't be paying your salespeople to create … [Read more...]

Are You Reaching or Connecting With Your Sales Prospects?

Have you ever received a LinkedIn Cold or Warm Message like the one above? You know, where someone makes a sales ask via LinkedIn's Messaging system either as a first or second touch? Arggg. I hate those. Folks just don't realize that you only get … [Read more...]

Is Your Social Media KPI Data Lying To You?

Companies today live and die by the KPI (Key Performance Indicator) metric of their choosing. They become slaves to the data based sales & marketing approach. And there is nothing wrong with that until there is, especially with consumer … [Read more...]