fbpx

The 4 Key Listening Habits of Exceptionally Great Salespeople

To Sell Greatly, a salesperson has to be relationship first. And the most important skill in building strong, enduring relationships is the ability to be a good listener.Ironically, most of us are terrible listeners. It’s like we completely … [Read more...]

How To Teach Millennials to Sell Greatly

We've all heard, and maybe experienced, the Millennials' challenge with face-to-face, interpersonal communication. Sure they can text and converse on social media but "they don't answer their phones" and "they can't hold a conversation in … [Read more...]

Why Content Marketers Are Failing To Sell Greatly

Every year the Content Marketing Institute publishes a seminal report on the state of the Content Marketing Industry. This year, we thought we'd share it but through the lens of sales prospecting and using content to Sell Greatly. Content … [Read more...]

What Prince Can Teach You About Ad Agency Business Development

From Wikimedia Commons, the free media repository Prince wasn't just a great singer, he was also a great sales prospecting philosopher. Don't believe me? Let's look at two of his songs and how he contrasts the painful traditional ad agency … [Read more...]

Aligning Marketing Automation Platforms and Content to Create Leads Sales Can’t Live Without

Today I had the honor of presenting at ContentTech. To a packed room of senior level marketers and a few sales people, we talked about the gulf between Marketing and Sales. Specifically, what causes it and how to fix it. For most marketing teams … [Read more...]