Executive Summary: What's Changed in the LinkedIn Algorithm, and What To Do About It In 2026LinkedIn’s becoming less like a content platform and more like a networking conference with a long memory. Your post isn’t being judged in isolation anymore. It’s being considered in context: who you are, what you’ve ...
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Recently, after delivering one of my Perfect Pitch™ webinars, an attendee asked me: "How do we build credibility DURING the discovery call?" Great question! Truthfully, I told him, if you're waiting till the Discovery Call to create credibility, you may be too late. Before the prospect ever agreed to a meeting with ...
For a long time, the music business ran on a straightforward value equation. The studios were selling you new products every day. You couldn't wait to buy them—albums and then eventually individual songs. You stored them in a library. You owned them forever. BUT, your access was always constrained by ...
They’re laughing now...really laughing. You asked about something small, something easy to answer, and it unlocked a story. The conversation isn’t stiff or polite anymore. It flows from one story or example to another. You’re not talking much at all, just listening and nodding when they pause—probing just enough to ...
Why Conference Presentation Training Matters More Than Your Booth or Swag Every year, companies spend tens of thousands, sometimes hundreds, sponsoring conferences. Booths. Branding. Swag. Ads. All to create the opportunity to have a conversation with a prospect. And often, the cherry on top? A speaking slot. A keynote. A ...
Article Overview & Key Takeaways: AI Agents are the new gatekeepers in agency reviews, scanning agency websites and agency review data sources to build a shortlist of potential agencies to include in the review.They function like Social Agents once did, multiplying trust through recommendations—only now at machine speed and scale.AI Agent ...
It's the most common phrase in losing agency pitch debriefs."You were our second choice."And as someone who's heard it more than a few times in the last 25 years, it's friggin brutal! That one sentence is the heartbreak hotel of business development. You were good—just not quite good enough. Not ...
Are you an agency owner struggling with a dry agency prospect pipeline? If your pipeline report looks more like a desert than a river, you're not alone. Many advertising, PR, and digital agencies are facing a severe pipeline problem in the second half of 2025, with the number of prospects ...
Every LinkedIn user has felt it—that awkward hesitation before hitting "Connect" with someone you don't know. You pause, wondering: Will they accept? Will they care? And even if they do, will it mean anything? Research says your instincts are right. Cold LinkedIn connection acceptance rates, no matter how polished your ...
Ahhh, the deafening buzz of “me-too” content. Open LinkedIn, X, or your inbox, and what greets you? A ceaseless chorus of “Five tips,” “Ultimate guides,” “State-of-the-industry” PDFs—each one a karaoke rendition of last week’s greatest hit. Instead of producing original research content marketing, everyone’s covering someone else’s song, praying the ...
When you sit across the table from a prospective client, you aren’t selling services; you’re selling belief. The modern pitch isn’t a laundry list of deliverables or a gallery of Instagram-worthy portfolio pieces. It’s an invitation to envision a future where conversation drives conversion, where proof validates possibility, and where ...
Last week, I was standing on stage at the Build a Better Agency Summit, talking about a topic near and dear to every agency owner’s heart: how to build better, more effective pitch decks to overcome buyer skepticism to win more pitches and sell bigger ideas.The room was full. The ...