There is a lot of discussion in the content marketing world today about the role and challenges posed by ChatGPT content creation and other AI content creation tools. So today, I thought I’d ask the hottest new content marketing creator on the block — ChatGPT — how do you recommend human content marketers create more compelling content than an AI content creation tool like ChatGPT? And here is what ChatGPT had to say about it: To create content marketing that is more effective than AI-generated content marketing, humans should focus on leveraging their unique abilities. With the advent of ...

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Almost three years after the world shifted to remote and hybrid work, Zoom, Teams, and GoToMeeting continue as vital tools for agency owners and business development executives to connect with their prospects. However, presenting over these virtual presentation platforms continues to create agency business development challenges that make it difficult to close deals and build relationships. Today I'll discuss the top 8 challenge agency owners tell me they still suffer from when presenting virtually, and I'll offer a few simple tips to overcome them. Lack of Nonverbal Cues One of the biggest virtual presentation challenges is the need for ...

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I’m a voracious reader. I always have been. The best Christmas gift I ever received was a Kindle Unlimited Subscription. I mean, books are the cheapest, highest ROI investment you can make in your future and career. So with that in mind… here is my and Quinn's Christmas gift to you this year. Our 12 favorite books of 2022.  On the first day of Christmas, my Kindle gave to me: Bring Yourself: How to Harness the Power of Connection to Negotiate Fearlessly AUTHOR: Mori Taheripour Why you should read: I had the good fortune of spending an entire day ...

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As we’ve discussed before, According to the WSJ, $250 million per day is wasted on bad, ineffectively designed PowerPoint Presentations. It still amazes us that companies continue to spend millions of dollars developing sales slicks, marketing campaigns, lead generation programs, etc., but the most utilized tool in their sales toolbox — PowerPoint Presentations — are still created by employees with zero message development and visual design training.  Think about this for a moment: How many sales have you lost? How many initiatives have you championed that never got started? How many game changing ideas have you proposed that never ...

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My sons love to fish. I like to fish. The problem is, we don't know how to fish — or better stated, we don't know how to FIND where the fish are hanging out. And we're not alone. There is an entire industry devoted to helping folks like us find and catch fish — charter fishing captains. Hire a good one, and you'll catch your limit every time.  The world of business development and sales prospecting is just like fishing. Sure, you could hire a charter sales prospecting captain; there are numerous companies devoted to doing that for organizations ...

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At a minimum, social media, email, and texting are the new phone. They’re both inbound and outbound marketing tools to contact and communicate with sales prospects. Are they always the best phone to use for all contacts? Certainly not, but they do allow you to call more prospects in a day than you’d likely be able to call in a week using a standard phone. And when you sprinkle in a few phone calls, letters or notecards on top of your digital outreach and finish off with a gentle dose of face-to-face networking you create the perfect sales nurturing ...

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