The Importance of Effective Networking Strategies You've probably heard it a thousand times: networking is crucial. But have you ever taken a minute to ask yourself why? Simply put, if you’re not constantly networking, you're limiting your reach, your opportunities, and your potential growth. People who fail to “keep in touch” often find themselves feeling like they’re constantly running on a hamster wheel especially if they’re in business development or sales. Inevitably every potential deal is a “must-close” situation because they don’t have enough potential deals or opportunities in their sales pipeline. Other professionals that fail to emphasize networking ...
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I recently listened to Barbara Winters, VP and principal analyst at Forrester, to discuss how Gen Z and Millennial B2B Buyers are reshaping the buying process and what companies should do to succeed with these buyers.And what she had to say, kind of blew me away. Honestly. Here’s why.When I wrote The Invisible Sale, I thought I was capturing a moment in time, a strategic inflection point, as Andy Grove called it. The book provided a roadmap for a new, better, less sleazy way of selling. The process I proposed, Painless Prospecting, was rooted in using content and the ...
Today's post is the final installment of our three-part series — LinkedIn Sales Prospecting for Introverts. If you missed the first post, Building Connections That Matter, or the second post, How To Leverage Content Marketing Strategies On LinkedIn To Attract Qualified Prospects, feel free to read those before continuing on to today's post, Introvert-Friendly LinkedIn Sales Techniques. It's ok, I'll wait . So far, we've talked about leveraging LinkedIn to find qualified sales prospects AND conducting social reconnaissance to uncover potential conversational catalysts, hidden buying signals, and personal and professional interests. We've also covered every introvert's favorite sales prospecting strategy ...
Today marks 13 years since I founded Converse Digital with no money, no clients, and a whopping 2-week notice. Over the last thirteen years, I've tried to stop each year, recap the most important lessons I learned, and share them with the world via this blog. I haven't made it every year, but I'm batting slightly more than 500, which would get me a big fat MLB contract, if we were talking about hitting baseballs instead of writing annual blog posts 🤣. If you're curious, you can find them here. I just reread them myself, and it's amazing how ...
The Introvert's Guide to Attracting Sales Prospects on LinkedIn As an introverted professional, you may find traditional networking events exhausting and ineffective. However, LinkedIn provides an excellent alternative for building connections and attracting prospects through content marketing. One study found 80% of B2B leads come from LinkedIn, making it a vital platform for sales prospecting [1]. By implementing strategic content marketing techniques, you can showcase your expertise, engage with your target audience, and boost your sales prospecting efforts on LinkedIn. ...
Introverts, rejoice! Sales prospecting doesn't have to be a daunting task, and LinkedIn, like other social media sites, offers the perfect platform to help you build meaningful connections and leverage your introverted strengths. As a fellow introvert, I'm here to share a few practical tips that have worked for me and others in the business development industry. And without further adieu, let's dive into the first of three posts I'll pen offering advice on LinkedIn Sales Prospecting for Introverts. Craft a Compelling LinkedIn Profile that Speaks for ItselfYou only get one chance to make a LinkedIn first impression — ...