https://youtu.be/mFbgsoHWPYw Tom Martin of Converse Digital I have a lot of friends, colleagues, clients and past clients that have been severely affected by the coronavirus outbreak. Many have reached out to ask my two cents on what they should … [Read more...]
How Your Destination Should Market During Coronavirus
Filed Under: Tourism Marketing Sales & Marketing Strategy Tagged With: advertising, advertising strategy, content marketing strategy, coronavirus, coronavirus advertising strategy, coronavirus marketing strategy, covid-19, CVB, destination marketing, Digital Content, Digital Marketing, digital marketing strategies, Digital Strategies, digital strategy, DMO, DMO Marketing, DMO Marketing Strategy, hospitality advertising, hospitality marketing, strategy, Tourism, tourism content marketing, tourism content marketing strategy, tourism marketing, Tourism Marketing Strategy
How Destination Marketing Organizations Can Sell Greatly By Improving A Traveler’s First Time Experience
Today, let’s get tactical and talk about how a destination brand could Sell Greatly by programming or at least influencing a first time visitor's destination experience to maximize the value for both the visitor and the destination marketing … [Read more...]
Filed Under: Instagram Posts, Tourism Marketing Sales & Marketing Strategy Tagged With: advertising, content marketing, content marketing strategy, destination marketing, destination marketing organization, digital strategy, DMO, experiential marketing, keynote speaker, marketing, Marketing Strategies, Sales Marketing, Sell Greatly, social media, social media marketing, Social Media Marketing Strategies, social selling destinations, Tom Martin, Tourism, tourism marketing, Tourism Marketing Strategy
How to Google Proof Your Website
We all want the Google Juice. We’ve been told it’s the silver bullet to inbound marketing success. But we’re wrong. The only way to truly Google Proof your website, and your online marketing efforts, is Propinquity. Today we’ll talk about why … [Read more...]
Filed Under: Digital Sales & Marketing Strategy, Social Selling & Sales Training, Tourism Marketing Sales & Marketing Strategy Tagged With: content marketing, content marketing strategy, Digital Marketing, digital strategy, Google, Google Juice, Google Proof, Google Search, Inbound Marketing, Lead Generation, marketing, Marketing Lead Generation, Marketing Strategies, painless prospecting, Propinquity, Propinquity Marketing, Propinquity Marketing Tactics, Prospecting, Prospecting Tools, Sales Marketing, sales prospecting, Search Engine Optimization, Seo, Seo Strategies, Social Media Marketing Strategies, social media strategy, social selling, social selling keynote, Tom Martin
3 Steps to Building a Better Digital Tourism Marketing Strategy
Travel planning is entirely different today than say even 10 years ago. Today's travelers are invisible prospects to you and your marketing team, often until after they've made their vacation destination selection. Combine that with a consumer whose … [Read more...]
Filed Under: Tourism Marketing Sales & Marketing Strategy Tagged With: advertising, content marketing, content marketing strategy, digital strategy, marketing, Marketing Strategies, Sales Marketing, social media, social media marketing, Social Media Marketing Strategies, social selling agency, social selling keynote, social selling keynote speaker, Tom Martin, Tourism, tourism marketing
Why You Need To Build Your DMO’s Social Sales Force
What Is A Social Sales Force? Simply put, a social sales force is comprised of motivated, unpaid ambassadors and influencers -- what we at Converse Digital call Social Agents. Social Agents introduce you to prospective visitors online through … [Read more...]
Filed Under: Content Marketing Strategy, Digital Sales & Marketing Strategy, Social Media Strategy, Tourism Marketing Sales & Marketing Strategy Tagged With: content marketing, CVB, digital marketing strategies, digital strategy, DMO, Facebook, Social Agent, Social Agents, social media, Social Media Marketing Strategies, Social Network, Social Sales, social selling, Tom Martin, Tourism, tourism marketing, Tourism Marketing Strategy, Use Social Media, WOM, Word of Mouth
