We’ve all been in that conversation where it’s hard to focus on the person who is speaking to us, because we’re overhearing a much more interesting conversation happening elsewhere. And if you think about how brands are competing for our attention online, that describes it in a nutshell. So much chatter… with everyone trying to …
Destinations around the globe are struggling with a single question:
What the hell do I do now? Do I advertise or go dark and save dollars.
Here is our answer.
...How a DMO can Sell Greatly by programming or influencing a first time visitor’s destination experience to maximize the value for both the visitor and the destination marketing organization.
...What Is A Social Sales Force? Simply put, a social sales force is comprised of motivated, unpaid ambassadors and influencers — what we at Converse Digital call Social Agents. Social Agents introduce you to prospective visitors online through Facebook posts, Instagram pics and Twitter taunts telling everyone how much fun they’re having. And they don’t …
Instagram’s new Hyperlapse IOS app is taking the tourism content marketing world by storm. Heck, it’s got everyone’s attention. Almost overnight (after its release) my Facebook feed switched from a never ending stream of ice bucket challenges to Hypersnap videos. But here are three reasons I recommend brands, and tourism destination marketers in particular, steer clear of …