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What Prince Can Teach You About Ad Agency Business Development

From Wikimedia Commons, the free media repository Prince wasn't just a great singer, he was also a great sales prospecting philosopher. Don't believe me? Let's look at two of his songs and how he contrasts the painful traditional ad agency … [Read more...]

How To Get People To Pay Attention To You

Getting and maintaining a consumers' or sales prospects' attention. It's the single hardest and most important step in any sales process. So how, in a digitally centric, content overload world do you actually do it?  Getting A Sales Prospect's … [Read more...]

How to Quickly Create Empathy-Based Connections With Sales Prospects

Can you pick my passions? Recently during the Q&A after my Turning Conversations Into Customers webinar, one of the attendees asked, "Do you have any suggestions for quickly creating empathy with sales prospects?" I didn't have a good, quick … [Read more...]

The Power Of Sincerity

I had a conversation this morning with a salesperson about social selling vs traditional selling. As he lamented how his company needed to catch-up to the social selling wave, I mentioned that he might actually be ahead vs behind the curve. Here's … [Read more...]

Making Sales Prospecting Fun & Easy

Recently I was invited to join John Jantsch on his Duct Tape Marketing podcast to talk about Sales Prospecting in a digitally centric world. We covered a ton of ground and I wanted to share the podcast and transcript (for you folks that prefer to … [Read more...]