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How Brands Win by Whispering Instead of Shouting

We’ve all been in that conversation where it’s hard to focus on the person who is speaking to us, because we’re overhearing a much more interesting conversation happening elsewhere. And if  you think about how brands are competing for our attention … [Read more...]

Ten Tips To Failproof Your Business [10th Year Anniversary Post]

Hard to believe it, but 10 years ago tomorrow (May 1, 2010), I opened the doors to Converse Digital with no money in savings, no lines of credit, no investors and not a single paying client. I know, brilliantly smart of me don't you agree? ;-) But … [Read more...]

How Destination Marketing Organizations Can Sell Greatly By Improving A Traveler’s First Time Experience

Today, let’s get tactical and talk about how a destination brand could Sell Greatly by programming or at least influencing a first time visitor's destination experience to maximize the value for both the visitor and the destination marketing … [Read more...]

If You Can’t Do Good… Better Do Bad Well.

Today's post is inspired by the KSHMR, Nevve song Do Bad Well. It got me to thinking about how salespeople approach sales training today. So often, instead of trying to learn how to do good, the training just reinforces how to do bad well. Stick with … [Read more...]

How Often Do You Thank Your Clients?

Yesterday morning I had the pleasure of spending an hour with a group of men discussing gratitude -- its role in our lives, how we should be teaching it to our children, its role in our religion (it was a prayer group) -- and that got me to thinking … [Read more...]