We’ve all been in that conversation where it’s hard to focus on the person who is speaking to us, because we’re overhearing a much more interesting conversation happening elsewhere. And if you think about how brands are competing for our attention … [Read more...]
How Brands Win by Whispering Instead of Shouting
Sales Prospecting Webinar: Turning Conversations Into Clients
We just released a brand new 15-minute webinar specifically designed for advertising, PR and Digital agencies that want to learn how to combine my Painless Prospecting approach to building a consistent inbound pipeline of highly qualified, … [Read more...]
Ten Tips To Failproof Your Business [10th Year Anniversary Post]
Hard to believe it, but 10 years ago tomorrow (May 1, 2010), I opened the doors to Converse Digital with no money in savings, no lines of credit, no investors and not a single paying client. I know, brilliantly smart of me don't you agree? ;-) But … [Read more...]
Creating Webinars and Product Demos that Help Buyers Self-Educate and Self-Qualify
WARNING: If you are of the mindset that all prospects are leads, you’ll probably disagree with what I’m about to say. I’m a huge fan of online product demos and webinars because they let me easily self-educate about a product or service I’m … [Read more...]
Aligning Marketing Automation Platforms and Content to Create Leads Sales Can’t Live Without
Today I had the honor of presenting at ContentTech. To a packed room of senior level marketers and a few sales people, we talked about the gulf between Marketing and Sales. Specifically, what causes it and how to fix it. For most marketing teams … [Read more...]