We’ve all been in that conversation where it’s hard to focus on the person who is speaking to us, because we’re overhearing a much more interesting conversation happening elsewhere. And if you think about how brands are competing for our attention … [Read more...]
How Brands Win by Whispering Instead of Shouting
Ten Tips To Failproof Your Business [10th Year Anniversary Post]
Hard to believe it, but 10 years ago tomorrow (May 1, 2010), I opened the doors to Converse Digital with no money in savings, no lines of credit, no investors and not a single paying client. I know, brilliantly smart of me don't you agree? ;-) But … [Read more...]
How Your Destination Should Market During Coronavirus
https://youtu.be/mFbgsoHWPYw Tom Martin of Converse Digital I have a lot of friends, colleagues, clients and past clients that have been severely affected by the coronavirus outbreak. Many have reached out to ask my two cents on what they should … [Read more...]
What’s More Important: Fame or Authority?
Before we can answer that, we must define the difference between these two similar but decidedly different adjectives. Personally, I believe the difference between fame and authority is really quite simple. Famous people are known but authoritative … [Read more...]
Why You Need To Build Your DMO’s Social Sales Force
What Is A Social Sales Force? Simply put, a social sales force is comprised of motivated, unpaid ambassadors and influencers -- what we at Converse Digital call Social Agents. Social Agents introduce you to prospective visitors online through … [Read more...]