I recently discovered some incredibly interesting social media advertising research produced by Travis Chambers and his firm. They analyzed $80,000,000 in social ad spend covering 30,000 different creative assets to try and figure out what kind of ad types are most effective on social media. And frankly, what they discovered will probably surprise you and …
The Mono-Culture is Dead, Long Live the Weirdos So what’s the deal? Why has Facebook’s advertising the last two years doubled-down on hyper-focused groups with such niche audiences as “LGBTQ Crochet/Knitting/Crafters?” This concept is largely the reason for TikTok’s overnight explosive success. TikTok’s “For You Page” (FYP) homepage feature takes the hashtag concept of cataloguing …
We’ve all been in that conversation where it’s hard to focus on the person who is speaking to us, because we’re overhearing a much more interesting conversation happening elsewhere. And if you think about how brands are competing for our attention online, that describes it in a nutshell. So much chatter… with everyone trying to …
The 10 most important #Entrepreneurship lessons I’ve learned the last 10 years of owning my own company. And a few may surprise you. #JustSaying
...Destinations around the globe are struggling with a single question:
What the hell do I do now? Do I advertise or go dark and save dollars.
Here is our answer.
...Should solopreneurs, freelancers and consultants focus on becoming famous or the most noted authority in their category in order to drive future business growth?
...What Is A Social Sales Force? Simply put, a social sales force is comprised of motivated, unpaid ambassadors and influencers — what we at Converse Digital call Social Agents. Social Agents introduce you to prospective visitors online through Facebook posts, Instagram pics and Twitter taunts telling everyone how much fun they’re having. And they don’t …
You can’t turn around in marketing today without hearing someone or some company talking about Influencer Marketing. It seems every company wants to figure out how to leverage an influencer marketing strategy to grow their brand and sales. But from what I’ve seen, more are doing it wrong than right and new research suggests new …