Today I want to introduce you to the secrets of making more powerful video content marketing. In my book, The Invisible Sale, I interviewed professional video creators to uncover their secrets for making more effective marketing videos. Videos that grows businesses, increases sales and moves buyers to action. They gave me tons of incredible insight …
According to a 2012 Edison Research Study on the Podcast Listener awareness of podcasting has grown 105% since 2006 and the percentage of people indicating they have listened to an audio podcast has grown 163%. But access to a growing audience isn’t the only reason to consider adding podcasting to your social selling toolkit. Here are three key …
I can’t tell you how excited I am to finally be able to tell everyone this incredible news — my first social selling book, The Invisible Sale is finally available on Amazon and B&N. A recent BtoB Magazine survey of US B2B marketers found that in 2013, 60% of respondents cited generating more leads remained their top challenge. And …
Research from Google shows that now more than ever, Woody Allen was right – Showing Up is 80% of social selling success. Today’s self educating B to B buyer is increasingly turning to sources other than salespeople for information. Number Of Sources Buyers Consult Google’s ZMOT Research, released in 2011 revealed that consumer shoppers consult …
Have you ever wished someone would just give you directions for how to go from wanting to leverage social media for your business-to-consumer (B2C) brand to actually leveraging social media for your brand? Do you feel like you know what you hope to accomplish but just don’t know how to begin a social media strategy …
Persuasion is an art and a science. This post shares the five key characteristics of persuasive blogs and a persuasive writing template.
...Wanna know the biggest mistake companies make with their social media and content marketing efforts? Promise you won’t tell or think less of them for this obvious oversight? Ok… come closer…shhhhhh, don’t tell but here it is….. If no one finds your content, it doesn’t matter if it is interesting. Confused? Let me clarify. There …
It’s fairly easy to create compelling content marketing if you’re a major liquor brand or a popular destination or any host of other brands. But what if you’re marketing to a niche audience or your product isn’t sexy? Then what do you do? What if you were a travel brand whose target was long-term corporate …
If there is one thing that binds all marketers together, it’s lack of enough marketing budget to properly fund all of your marketing efforts to create an optimum marketing mix. This is especially true for brands and destinations engaged in international marketing. Over the last few years I’ve experimented with combining brands and social media …
As promised in my #LastWord contest announcement post on Monday, today I’m bringing you another in my iPhone Video series. If you missed my previous posts, you can read about my iPhone video tools, my thoughts on using an iPhone vs the Flip for video blogging, any my 8 simple secrets to better iPhone video …
Do yourself a favor and stop reading this post for 30 seconds, drop over to your Twitter, Facebook or Google+ stream and take a peek at what you see. I’m guessing that you like most folks you’re going to see a lot of one thing: content. Content being shared in the form of links, photos, …
What drives the bottom line more… gross tonnage (impressions) or fewer, highly targeted impacts? For most of my career I was taught that impressions were the golden goose. But a few years ago, back in 2008, something really interesting happened on my personal blog Positive Disruption. Here is a reprint of what I wrote. Read …
Is Big Lens the new Instagram or just the coolest iPhone photo app released to date? The photo above — I just took that using my iPhone and then retouching (on the iPhone) with Big Lens. I changed my depth of field, isolated the Converse Digital business card and then applied a photo filter to …
Have you noticed how much content drives conversation in Social Media today? Take a quick scan of your Twitter stream or Facebook wall and you’ll likely notice that the vast majority of tweets and post contain a link to content — be that video, photo or even written (in the form of an article or …
On Friday, I had the honor of serving on a WordCampNola Social Media panel with Tiffany Starnes,Damien Lamanna, Robbie Vitrano and moderator Chris Schultz. After the panel, I received a tweet fromPeter Rad asking, to @tommartin #wordcampnola Why do you want your tweets to go to every social site? Why repeat that over and over? Peter had misunderstood a comment I made …