Here’s what you’ll learn:
Module 1: we’ll just right in with a few key definitions and concepts you’ll need to understand the Painless Prospecting system. Then we’ll quickly move into one of the most important decisions you’ll make — Marketing Automation — will you invest in the technology or not? To help you with that decision, I’ll show you how powerful and game-changing the tech can be to your Painless Prospecting system.
Module 2: we’ll dive into Propinquity and creating it via Propinquity Points. I’ll introduce you to all of the key concepts and definitions and then walk you through the process of mapping YOUR propinquity points. I’m even giving you our proprietary Propinquity Point Mapping Excel sheet so you can begin mapping yours immediately.
Module 3: is where we’ll start the process of creating your very first Cornerstone Content and we’ll create TWO Cobblestones, one for use on your website and one for publication at a strategic Propinquity Point.
- Module 4: after the heavy content lift in Module 3, I’m going to give you a lighter and likely more entertaining Module 4 as I introduce you to Social Reconnaissance. Not only will I help you understand what it is and how it benefits your prospecting, nurturing and closing efforts, I’ll show you how to conduct your own Social Recon using tools and software you already own.
- Module 5: is where I’ll show you how to Sell Greatly. I’ll show you how to nurture and close the Self-Educating prospects that have found their way into your agency’s sales funnel. I’ll also introduce you to the 5P’s of selling that virtually guarantee you’ll be able to turn any prospect conversation into a new client.
Module 6: now that you know how to Sell Greatly, we’ll talk Social Selling and specifically how to Cold Call with Content. Since I hate cold calling, this is one of my favorite modules and I’m guessing you’ll love it too.
- Module 7: as we move into the final phase of the master class, we’ll dive into an oldie but a goodie — email networking and nurturing. While social media may get all the attention, email is still, and likely will always be, the workhorse of any successful sales networking and nurturing effort. So we’ll talk strategy and then I’ll introduce you to FIVE of the most important best practices you’ll need to master.
- Ask Me Anything Session: once you’ve completed the course, you can schedule a 90-minute Zoom session with Tom to ask him any questions you have about the content of the lessons. You’ll email him your questions beforehand so he can be ready with answers.