How do you track social selling and content marketing success in a world where 65% of all content sharing is invisible to your data analytics software? What does sales prospecting success look like? What social selling KPIs do you track and report? … [Read more...]
How To Track Dark Social Sales Prospecting Opportunities
Filed Under: Content Marketing Strategy, Social Media Strategy, Social Selling & Sales Training Tagged With: B2b Lead Generation, B2b Sales, B2b Sales Prospecting, b2b social selling, content marketing, content marketing strategy, digital strategy, Lead Generation, painless prospecting, sales prospecting, social media, social selling, social selling agency, social selling keynote, social selling training, social selling workshop, social selling workshops, Tom Martin
Facebook News Feed Changes: Why You Don’t Need A New Strategy
Facebook's announcement that "The new algorithm will emphasize posts from friends and family over viral videos and clickbait headlines from Pages." doesn't mean you need a new social media strategy. It means you'll need to execute better against the … [Read more...]
Filed Under: Social Media Strategy Tagged With: Facebook, facebook marketing, facebook newsfeed, facebook strategy, News Feed, Social Crm, social media, Social Media Agencies, social media agency, social media marketing, Social Media Marketing Strategies, social media planning, social media strategy
Sales Prospecting Techniques: Connecting vs Converting: The #1 Way to Grow Sales
Have you ever woken up one day with zero sales prospects in your sales funnel? I have. It was a pretty horrific day. Thankfully, I was able to fix the problem in under 48 hours because I focused on connecting vs converting. Today, let’s talk about … [Read more...]
Filed Under: Social Media Strategy, Social Selling & Sales Training Tagged With: B2b Lead Generation, B2b Sales, B2b Sales Lead Generation, B2b Sales Prospecting, b2b social selling, Better Sales, Generate Sales Leads, Hotel Sales And Marketing, Lead Generation, painless prospecting, Personal Selling, Sales Conversions, Sales Keynote Speaker, Sales Process, sales prospecting, Sales Prospecting Techniques, Social Sales, social selling, social selling agency, social selling keynote, social selling keynote speaker, social selling training, social selling workshop, social selling workshops
Are Millennials Looking For God On The Internet?
According to just released data from Pew.... YES... Millennials are far more likely than their elder brethren to be searching for God via the Internet. In fact, they're almost 5 TIMES more likely to seek the Almighty on the web then Baby Boomers and … [Read more...]
Filed Under: Content Marketing Strategy, Digital Sales & Marketing Strategy, Social Media Strategy Tagged With: advertising, B2b Lead Generation, clickbait, content marketing, content marketing strategy, digital strategy, Marketing Strategies, sales prospecting, social media, social media marketing, Social Media Marketing Strategies, social media strategy, social selling agency, Tom Martin
Why You Need To Build Your DMO’s Social Sales Force
What Is A Social Sales Force? Simply put, a social sales force is comprised of motivated, unpaid ambassadors and influencers -- what we at Converse Digital call Social Agents. Social Agents introduce you to prospective visitors online through … [Read more...]
Filed Under: Content Marketing Strategy, Digital Sales & Marketing Strategy, Social Media Strategy, Tourism Marketing Sales & Marketing Strategy Tagged With: content marketing, CVB, digital marketing strategies, digital strategy, DMO, Facebook, Social Agent, Social Agents, social media, Social Media Marketing Strategies, Social Network, Social Sales, social selling, Tom Martin, Tourism, tourism marketing, Tourism Marketing Strategy, Use Social Media, WOM, Word of Mouth
