In November 2016, CNN plunked down a reported 20 millions dollars to purchase Beme, the video-sharing app started by YouTube star Casey Neistat. CNN hoped to fashion it into an independently operated daily online news program that would appeal to … [Read more...]
How To Succeed With Influencer Created Content Marketing
Filed Under: Content Marketing Strategy, Digital Sales & Marketing Strategy, Influencer Marketing, Instagram Posts, Social Media Strategy Tagged With: advertising, content marketing, content marketing strategy, digital strategy, Marketing Strategies, Sales Marketing, social media, Social Media Agencies, social media agency, social media marketing, Social Media Marketing Strategies, Social Media Marketing Strategy, social media planning, social media strategy
Is Your Social Media KPI Data Lying To You?
Companies today live and die by the KPI (Key Performance Indicator) metric of their choosing. They become slaves to the data based sales & marketing approach. And there is nothing wrong with that until there is, especially with consumer … [Read more...]
Filed Under: Social Media Strategy Tagged With: brand ambassador, digital strategy, Facebook, grand marnier, liquor, liquor marketing, liquor social media, Marketing Strategies, sales prospecting, social media, Social Media Agencies, social media agency, social media marketing, Social Media Marketing Strategies, Social Media Marketing Strategy, social media planning, social media strategy, social selling, social selling agency
What’s The Value of a Facebook Like?
The Facebook Like, is often dismissed as little more than a Facebook Marketing vanity metric by many in the social media marketing world. I get it, it's so easy to Like something. It doesn't take a lot of effort, so how valuable is a Facebook Like … [Read more...]
Filed Under: Social Media Strategy Tagged With: digital strategy, Facebook, facebook marketing, Lead Generation, Sales, social media, social media marketing, Social Media Marketing Strategies, Social Media Marketing Strategy, Social Media Metrics, social media strategy, social selling, social selling agency
How To Track Dark Social Sales Prospecting Opportunities
How do you track social selling and content marketing success in a world where 65% of all content sharing is invisible to your data analytics software? What does sales prospecting success look like? What social selling KPIs do you track and report? … [Read more...]
Filed Under: Content Marketing Strategy, Social Media Strategy, Social Selling & Sales Training Tagged With: B2b Lead Generation, B2b Sales, B2b Sales Prospecting, b2b social selling, content marketing, content marketing strategy, digital strategy, Lead Generation, painless prospecting, sales prospecting, social media, social selling, social selling agency, social selling keynote, social selling training, social selling workshop, social selling workshops, Tom Martin
Facebook News Feed Changes: Why You Don’t Need A New Strategy
Facebook's announcement that "The new algorithm will emphasize posts from friends and family over viral videos and clickbait headlines from Pages." doesn't mean you need a new social media strategy. It means you'll need to execute better against the … [Read more...]
Filed Under: Social Media Strategy Tagged With: Facebook, facebook marketing, facebook newsfeed, facebook strategy, News Feed, Social Crm, social media, Social Media Agencies, social media agency, social media marketing, Social Media Marketing Strategies, social media planning, social media strategy
