The Facebook Like, is often dismissed as little more than a Facebook Marketing vanity metric by many in the social media marketing world. I get it, it's so easy to Like something. It doesn't take a lot of effort, so how valuable is a Facebook Like … [Read more...]
How To Track Dark Social Sales Prospecting Opportunities
How do you track social selling and content marketing success in a world where 65% of all content sharing is invisible to your data analytics software? What does sales prospecting success look like? What social selling KPIs do you track and report? … [Read more...]
Filed Under: Content Marketing, Social Media, Social Selling Tagged With: B2b Lead Generation, B2b Sales, B2b Sales Prospecting, b2b social selling, content marketing, content marketing strategy, digital strategy, Lead Generation, painless prospecting, sales prospecting, social media, social selling, social selling agency, social selling keynote, social selling training, social selling workshop, social selling workshops, Tom Martin
Facebook News Feed Changes: Why You Don’t Need A New Strategy
Facebook's announcement that "The new algorithm will emphasize posts from friends and family over viral videos and clickbait headlines from Pages." doesn't mean you need a new social media strategy. It means you'll need to execute better against the … [Read more...]
Sales Prospecting Techniques: Connecting vs Converting: The #1 Way to Grow Sales
Have you ever woken up one day with zero sales prospects in your sales funnel? I have. It was a pretty horrific day. Thankfully, I was able to fix the problem in under 48 hours because I focused on connecting vs converting. Today, let’s talk about … [Read more...]
Filed Under: Social Media, Social Selling Tagged With: B2b Lead Generation, B2b Sales, B2b Sales Lead Generation, B2b Sales Prospecting, b2b social selling, Better Sales, Generate Sales Leads, Hotel Sales And Marketing, Lead Generation, painless prospecting, Personal Selling, Sales Conversions, Sales Keynote Speaker, Sales Process, sales prospecting, Sales Prospecting Techniques, Social Sales, social selling, social selling agency, social selling keynote, social selling keynote speaker, social selling training, social selling workshop, social selling workshops
Are Millennials Looking For God On The Internet?
According to just released data from Pew.... YES... Millennials are far more likely than their elder brethren to be searching for God via the Internet. In fact, they're almost 5 TIMES more likely to seek the Almighty on the web then Baby Boomers and … [Read more...]
Filed Under: Content Marketing, Digital Strategy, Social Media Tagged With: advertising, B2b Lead Generation, clickbait, content marketing, content marketing strategy, digital strategy, Marketing Strategies, sales prospecting, social media, social media marketing, Social Media Marketing Strategies, social media strategy, social selling agency, Tom Martin
