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How Destination Marketing Organizations Can Sell Greatly By Improving A Traveler’s First Time Experience

Today, let’s get tactical and talk about how a destination brand could Sell Greatly by programming or at least influencing a first time visitor's destination experience to maximize the value for both the visitor and the destination marketing … [Read more...]

Social Media: Changing The Brand Perception of Mardi Gras

As I embark on yet another Fat Tuesday, I can't help but flashback a decade (yes, it's been 10 years since I first invited you to experience Mardi Gras via my Tweetstream) and marvel at the power of Social Media to build brand perception. Back then, … [Read more...]

3 Steps to Building a Better Digital Tourism Marketing Strategy

Travel planning is entirely different today than say even 10 years ago. Today's travelers are invisible prospects to you and your marketing team, often until after they've made their vacation destination selection. Combine that with a consumer whose … [Read more...]

Why You Need To Build Your DMO’s Social Sales Force

What Is A Social Sales Force? Simply put, a social sales force is comprised of motivated, unpaid ambassadors and influencers -- what we at Converse Digital call Social Agents. Social Agents introduce you to prospective visitors online through … [Read more...]

The Power Of Perception To Influence Consumer Choice

What if I told you I could create a 161% change in consumer perception by simply changing the background of a headshot photo? Would you believe me? Would you believe that something so small could cause such a massive improvement in your consumer … [Read more...]