https://youtu.be/mFbgsoHWPYw Tom Martin of Converse Digital I have a lot of friends, colleagues, clients and past clients that have been severely affected by the coronavirus outbreak. Many have reached out to ask my two cents on what they should … [Read more...]
How Your Destination Should Market During Coronavirus
Filed Under: Instagram Posts, Tourism Marketing Sales & Marketing Strategy Tagged With: advertising, advertising strategy, content marketing strategy, coronavirus, coronavirus advertising strategy, coronavirus marketing strategy, covid-19, CVB, destination marketing, Digital Content, Digital Marketing, digital marketing strategies, Digital Strategies, digital strategy, DMO, DMO Marketing, DMO Marketing Strategy, hospitality advertising, hospitality marketing, strategy, Tourism, tourism content marketing, tourism content marketing strategy, tourism marketing, Tourism Marketing Strategy
How Destination Marketing Organizations Can Sell Greatly By Improving A Traveler’s First Time Experience
Today, let’s get tactical and talk about how a destination brand could Sell Greatly by programming or at least influencing a first time visitor's destination experience to maximize the value for both the visitor and the destination marketing … [Read more...]
Filed Under: Instagram Posts, Tourism Marketing Sales & Marketing Strategy Tagged With: advertising, content marketing, content marketing strategy, destination marketing, destination marketing organization, digital strategy, DMO, experiential marketing, keynote speaker, marketing, Marketing Strategies, Sales Marketing, Sell Greatly, social media, social media marketing, Social Media Marketing Strategies, social selling destinations, Tom Martin, Tourism, tourism marketing, Tourism Marketing Strategy
Social Media: Changing The Brand Perception of Mardi Gras
As I embark on yet another Fat Tuesday, I can't help but flashback a decade (yes, it's been 10 years since I first invited you to experience Mardi Gras via my Tweetstream) and marvel at the power of Social Media to build brand perception. Back then, … [Read more...]
Filed Under: Content Marketing Strategy, Influencer Marketing, Social Media Strategy Tagged With: advertising, Brand Awareness, Brand Preference, Brand Strategy, content marketing, content marketing agency, Content Marketing Strategies, content marketing strategy, digital strategy, Influence Marketing, influencer, influencer marketing, Mardi Gras, Mardi Gras Branding, Mardi Gras New Orleans, marketing, Marketing Strategies, social media, Social Media Agencies, social media agency, social media marketing, Social Media Marketing Strategies, Social Media Marketing Strategy, social media strategy, Tom Martin, tourism marketing, Twitter, Video Content Marketing
3 Steps to Building a Better Digital Tourism Marketing Strategy
Travel planning is entirely different today than say even 10 years ago. Today's travelers are invisible prospects to you and your marketing team, often until after they've made their vacation destination selection. Combine that with a consumer whose … [Read more...]
Filed Under: Tourism Marketing Sales & Marketing Strategy Tagged With: advertising, content marketing, content marketing strategy, digital strategy, marketing, Marketing Strategies, Sales Marketing, social media, social media marketing, Social Media Marketing Strategies, social selling agency, social selling keynote, social selling keynote speaker, Tom Martin, Tourism, tourism marketing
Why You Need To Build Your DMO’s Social Sales Force
What Is A Social Sales Force? Simply put, a social sales force is comprised of motivated, unpaid ambassadors and influencers -- what we at Converse Digital call Social Agents. Social Agents introduce you to prospective visitors online through … [Read more...]
Filed Under: Content Marketing Strategy, Digital Sales & Marketing Strategy, Influencer Marketing, Social Media Strategy, Tourism Marketing Sales & Marketing Strategy Tagged With: content marketing, CVB, digital marketing strategies, digital strategy, DMO, Facebook, Social Agent, Social Agents, social media, Social Media Marketing Strategies, Social Network, Social Sales, social selling, Tom Martin, Tourism, tourism marketing, Tourism Marketing Strategy, Use Social Media, WOM, Word of Mouth
