As I embark on yet another Fat Tuesday, I can't help but flashback a decade (yes, it's been 10 years since I first invited you to experience Mardi Gras via my Tweetstream) and marvel at the power of Social Media to build brand perception. Back then, … [Read more...]
Social Media: Changing The Brand Perception of Mardi Gras
Filed Under: Content Marketing, Social Media Tagged With: advertising, Brand Awareness, Brand Preference, Brand Strategy, content marketing, content marketing agency, Content Marketing Strategies, content marketing strategy, digital strategy, Influence Marketing, influencer, influencer marketing, Mardi Gras, Mardi Gras Branding, Mardi Gras New Orleans, marketing, Marketing Strategies, social media, Social Media Agencies, social media agency, social media marketing, Social Media Marketing Strategies, Social Media Marketing Strategy, social media strategy, Tom Martin, tourism marketing, Twitter, Video Content Marketing
3 Steps to Building a Better Digital Tourism Marketing Strategy
Travel planning is entirely different today than say even 10 years ago. Today's travelers are invisible prospects to you and your marketing team, often until after they've made their vacation destination selection. Combine that with a consumer whose … [Read more...]
Filed Under: Tourism Marketing Strategy Tagged With: advertising, content marketing, content marketing strategy, digital strategy, marketing, Marketing Strategies, Sales Marketing, social media, social media marketing, Social Media Marketing Strategies, social selling agency, social selling keynote, social selling keynote speaker, Tom Martin, Tourism, tourism marketing
Why You Need To Build Your DMO’s Social Sales Force
What Is A Social Sales Force? Simply put, a social sales force is comprised of motivated, unpaid ambassadors and influencers -- what we at Converse Digital call Social Agents. Social Agents introduce you to prospective visitors online through … [Read more...]
Filed Under: Content Marketing, Digital Strategy, Social Media, Tourism Marketing Strategy Tagged With: content marketing, CVB, digital marketing strategies, digital strategy, DMO, Facebook, Social Agent, Social Agents, social media, Social Media Marketing Strategies, Social Network, Social Sales, social selling, Tom Martin, Tourism, tourism marketing, Tourism Marketing Strategy, Use Social Media, WOM, Word of Mouth
The Power Of Perception To Influence Consumer Choice
What if I told you I could create a 161% change in consumer perception by simply changing the background of a headshot photo? Would you believe me? Would you believe that something so small could cause such a massive improvement in your consumer … [Read more...]
Filed Under: Content Marketing, Digital Strategy, Social Media, Tourism Marketing Strategy Tagged With: advertising, Consumer Choice, consumer insight, consumer insight research, Consumer Market Research, Consumer Marketing, content marketing, content marketing strategy, customer research, digital strategy, marketing, Marketing Implications, Marketing Research, Marketing Strategies, Medical Expert, social media, social media marketing, Social Media Marketing Strategies, social media planning, social media strategy, Tom Martin, tourism marketing, Twitter
Mardi Gras New Orleans: A Digital Marketing Opportunity for Brands Everywhere
Mardi Gras has, and continues to be, one of the most well known, interesting and misunderstood free festivals in the world. An enormous content marketing and digital marketing opportunity for brands -- think brand activation, content creation, brand … [Read more...]
Filed Under: Content Marketing, Digital Strategy, Social Media, Tourism Marketing Strategy Tagged With: advertising, Brand Awareness, Consumer Engagement, content marketing, content marketing strategy, Digital Marketing, digital strategy, Event Marketing, Mardi Gras, Mardi Gras 2015, Mardi Gras Branding, Mardi Gras Celebration, Mardi Gras In The United States, Mardi Gras Marketing, Mardi Gras New Orleans, Mardi Gras New Orleans 2015, marketing, Marketing Opportunities, New Orleans Mardi Gras, social media, social media marketing, Social Media Marketing Strategies, social media strategy, tourism marketing, Twitter
