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How Brands Win by Whispering Instead of Shouting

We’ve all been in that conversation where it’s hard to focus on the person who is speaking to us, because we’re overhearing a much more interesting conversation happening elsewhere. And if  you think about how brands are competing for our attention … [Read more...]

Ten Tips To Failproof Your Business [10th Year Anniversary Post]

Hard to believe it, but 10 years ago tomorrow (May 1, 2010), I opened the doors to Converse Digital with no money in savings, no lines of credit, no investors and not a single paying client. I know, brilliantly smart of me don't you agree? ;-) But … [Read more...]

How Destination Marketing Organizations Can Sell Greatly By Improving A Traveler’s First Time Experience

Today, let’s get tactical and talk about how a destination brand could Sell Greatly by programming or at least influencing a first time visitor's destination experience to maximize the value for both the visitor and the destination marketing … [Read more...]

If You Can’t Do Good… Better Do Bad Well.

Today's post is inspired by the KSHMR, Nevve song Do Bad Well. It got me to thinking about how salespeople approach sales training today. So often, instead of trying to learn how to do good, the training just reinforces how to do bad well. Stick with … [Read more...]

4 Things You Can Do To Immediately Improve Your Sales Prospecting

Let's face it. Every second you spend sales prospecting that doesn't result in a sale or the creation of a long-term Social Agent relationship is basically wasted time. So today, let's talk about the four things you can do immediately to improve your … [Read more...]