I recently discovered some incredibly interesting social media advertising research produced by Travis Chambers and his firm. They analyzed $80,000,000 in social ad spend covering 30,000 different creative assets to try and figure out what kind of ad types are most effective on social media. And frankly, what they discovered will probably surprise you and …
The Mono-Culture is Dead, Long Live the Weirdos So what’s the deal? Why has Facebook’s advertising the last two years doubled-down on hyper-focused groups with such niche audiences as “LGBTQ Crochet/Knitting/Crafters?” This concept is largely the reason for TikTok’s overnight explosive success. TikTok’s “For You Page” (FYP) homepage feature takes the hashtag concept of cataloguing …
That last little “R” is HUGE — read this post to understand the difference between Influence and InfluenceR marketing.
...Do you wish you could leverage the power of social media and conversations to grow brand loyalty and purchase intent? You can.
...Should we be on [insert name of new or hot social network here] or [established social media platform]? This is easily the most common question our digital strategy clients pose to us. And interestingly of late, the question tends to focus on two of the biggest social media platforms – Facebook and Instagram – often …
The 10 most important #Entrepreneurship lessons I’ve learned the last 10 years of owning my own company. And a few may surprise you. #JustSaying
...How a DMO can Sell Greatly by programming or influencing a first time visitor’s destination experience to maximize the value for both the visitor and the destination marketing organization.
...Today’s post is inspired by the KSHMR, Nevve song Do Bad Well. It got me to thinking about how salespeople approach sales training today. So often, instead of trying to learn how to do good, the training just reinforces how to do bad well. Stick with me here… it will all come together. Doing Bad …
Let’s face it. Every second you spend sales prospecting that doesn’t result in a sale or the creation of a long-term Social Agent relationship is basically wasted time. So today, let’s talk about the four things you can do immediately to improve your sales prospecting success rate. Never Talk To a Stranger As a salesperson, …
What Are The Advantages of Face-to-Face Meetings? While everyone loves the ability of technology to scale our sales efforts, save time and my personal favorite, call on sales prospects all around the globe while sleeping in my own bed each night, the simple truth is, nothing closes a deal like a great face-to-face meeting with …
Getting and maintaining a consumers’ or sales prospects’ attention. It’s the single hardest and most important step in any sales process. So how, in a digitally centric, content overload world do you actually do it? Getting A Sales Prospect’s Attention People will take interesting calls. – David Droga Getting A Consumer’s Attention Attention spans are …
PODCAST: Sales Prospecting Technique for people that hate sales prospecting with Tom Martin and John Jantsch.
...What if you woke up in a world without ANY sales prospects? What would you do? How would you proceed? A real life success story of a man that survived that in this post.
...What do you do when you’re in the car, or on the treadmill? Maybe you make phone calls or listen to the radio. These days, a lot of people are finding new audio entertainment in the form of podcasts. In fact, podcasting has exploded. The latest stats report over 600,000 podcasts are available and over …
Measuring the true sales impact of social media efforts his hard and sometimes downright impossible. In the early days of social media that was ok. Social media was the bright shiny object that everyone wanted and few understood. Social media gurus would quip, “what’s the ROI of your mother?” and folks actually took that as …
As I embark on yet another Fat Tuesday, I can’t help but flashback a decade (yes, it’s been 10 years since I first invited you to experience Mardi Gras via my Tweetstream) and marvel at the power of Social Media to build brand perception. Back then, my little experiment was novel (no one had ever …
Over the last 10 years, content marketing has emerged as a powerful driver for effective social selling and inbound sales lead generation programs. And while largely heralded as a way to drive inbound leads there is another, even more powerful reason that ad and PR agencies should develop a consistent content marketing program. Let’s talk about …
In November 2016, CNN plunked down a reported 20 millions dollars to purchase Beme, the video-sharing app started by YouTube star Casey Neistat. CNNÂ hoped to fashion it into an independently operated daily online news program that would appeal to today’s digital centric consumer. By January 2018, Neistat was out and the effort became a glaring …
Recently I participated in an interesting discussion on the #Digital360Chat Twitter Chat hosted by Bernie Fussenegger around the idea of sales & marketing automation, specifically about automating the connection process on social media. It’s hard to really go deep on a subtopic in a Twitter Chat, so today I thought we could explore this key …
Companies today live and die by the KPI (Key Performance Indicator) metric of their choosing. They become slaves to the data based sales & marketing approach. And there is nothing wrong with that until there is, especially with consumer engagement KPI’s. Because what at first, seems to be a positive, could actually hide a huge …
I read Gary’s missive this week and to be fair, I love the tactic he suggests but hate everything else about his recommendation because if you blindly follow it, you’ll fail. Let me explain. Conversations Become Customers I couldn’t agree more with Gary’s recommendation to create proximity with your sales prospects using events as a tool …
Everyone loves digital advertising for its tracking capability vs traditional advertising. It’s easier to prove digital marketing ROI vs traditional advertising because digital makes the invisible buyer visible. But is this focus on clicks causing you to miss conversions? Let’s talk about that today. You Can’t Sell To Invisible Buyers In our zeal to prove …
The Facebook Like, is often dismissed as little more than a Facebook Marketing vanity metric by many in the social media marketing world. I get it, it’s so easy to Like something. It doesn’t take a lot of effort, so how valuable is a Facebook Like really in terms of brand building, lead generation and …
Most influencer campaigns today are really thinly veiled awareness ad campaigns. Companies are simply renting access to an influencer’s audience on the misguided belief that this access will generate sales by association. But this is a short-sighted and increasingly unsuccessful viewpoint because fame doesn’t equal influence. So, how do you leverage conversations to create a …
Facebook’s announcement that “The new algorithm will emphasize posts from friends and family over viral videos and clickbait headlines from Pages.” doesn’t mean you need a new social media strategy. It means you’ll need to execute better against the same social media strategy you should have been deploying all along. Let me show you why. …
We all want the Google Juice. We’ve been told it’s the silver bullet to inbound marketing success. But we’re wrong. The only way to truly Google Proof your website, and your online marketing efforts, is Propinquity. Today we’ll talk about why propinquity marketing is a better long-term strategy vs the classic Google/Inbound strategy for most …
According to just released data from Pew…. YES… Â Millennials are far more likely than their elder brethren to be searching for God via the Internet. In fact, they’re almost 5 TIMES more likely to seek the Almighty on the web then Baby Boomers and this might be the most important marketing stat you’ll read all …
You can’t sell if you can’t persuade. We all know that. But what you probably haven’t figured out yet is that digital content is the most persuasive tool in your sales & marketing toolbox and you’re not using it correctly. In my 2014 Content Marketing World talk — Using Content as Your New Sales Force — I talked about …
How often do you make a purchase that you don’t fully understand? I know I do all the time. If my house needs a new roof, I have to hire roofers who will provide the materials and complete the installation. But I know nothing about roofing! How do I make an informed decision about who …