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Is Your Content Marketing Falling Victim to Click Think?

There is a dangerous dogma that has infiltrated digital sales and marketing thought. One that if left unchecked, will cause numerous content marketing and lead generation programs to fail. Yet, as you read posts penned by lead generation agencies and … [Read more...]

How CSO’s Can Set Up Sellers For Virtual Selling Success

This week, the Wall St. Journal proclaimed “Business Travel Won’t Be Taking Off Soon Amid Coronavirus.” In the article, numerous CEO’s remarked they intend to maintain a smaller travel budget, field fewer face-to-face sales calls and in general, … [Read more...]

RESEARCH: Virtual Selling Is Here to Stay Post-Coronavirus

Social Selling and digital sales tools have been steadily becoming more central to successful sales prospecting over the last 10 years. But with the recent Covid-19 outbreak, it seems B2B companies and their customers are speeding up their adoption … [Read more...]

Demand Generation During Coronavirus & Beyond

Coronavirus has turned the world, especially the sales world, upside down. Traditional sales methods like face-to-face selling and in some cases, even phone sales, have been rendered pretty much useless. Increasingly sales reps are relying instead on … [Read more...]

11 Tips For Hosting Better Zoom Sales Calls & Meetings

Are you a first time Zoom user? If you're like any of my friends, chances are the answer to that question is YES. Or maybe your team has chosen Facetime Calls, or GoToMeeting or Google Hangouts or Skype or any host of other video calling platforms to … [Read more...]