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Demand Generation During Coronavirus & Beyond

Coronavirus has turned the world, especially the sales world, upside down. Traditional sales methods like face-to-face selling and in some cases, even phone sales, have been rendered pretty much useless. Increasingly sales reps are relying instead on … [Read more...]

Ten Tips To Failproof Your Business [10th Year Anniversary Post]

Hard to believe it, but 10 years ago tomorrow (May 1, 2010), I opened the doors to Converse Digital with no money in savings, no lines of credit, no investors and not a single paying client. I know, brilliantly smart of me don't you agree? ;-)┬áBut … [Read more...]

11 Tips For Hosting Better Zoom Sales Calls & Meetings

Are you a first time Zoom user? If you're like any of my friends, chances are the answer to that question is YES. Or maybe your team has chosen Facetime Calls, or GoToMeeting or Google Hangouts or Skype or any host of other video calling platforms to … [Read more...]

How Your Destination Should Market During Coronavirus

https://youtu.be/mFbgsoHWPYw Tom Martin of Converse Digital I have a lot of friends, colleagues, clients and past clients that have been severely affected by the coronavirus outbreak. Many have reached out to ask my two cents on what they should … [Read more...]

Making Cold Calls Great Again

Recently I ran across and interesting discussion on LinkedIn about the effectiveness of cold calls -- or maybe better stated -- lack of effectiveness. One comment in particular jumped out at me and really got me to thinking about a future where … [Read more...]